Pond5, the marketplace for footage and music, has announced that every video clip and music track, as well as tens of millions of sound effects, images, and 3D models from world-class artists will now be available with the broadest licensing rights in the stock media industry.
Included in the price of the content, the standard Pond5 license provides worldwide distribution, across all media, forever. On top of that, Pond5 also includes $15,000 in legal coverage free-of-charge, with comprehensive representations and warranties, for a completely worry-free experience.
With stay-at-home orders bringing most productions to a halt, many creators are leveraging stock footage and music in their projects to a greater extent than ever before. However, the legalese and fine print that’s typical in the stock media industry can make licensing content complicated and time-consuming.
Many stock media providers – even those that market themselves as “royalty-free” – put strict limitations on how their customers can use content. These limitations are not always obvious and can leave creators exposed to legal risk. For example, some marketplaces offer a “Standard” license on their website that, in fact, only allows for digital use – creators working on a TV, film, or OTT production must negotiate with a licensing team for those use cases, at an additional cost. Similarly, many free and discounted subscription sites tout simple licensing, when in reality they don’t stand behind the authenticity of the content they are licensing.
Pond5 says it aims to remove this complexity for all creators.
“Pond5 is in the business of helping creators tell stories and inspire their audiences,” says Constantine Anastasakis, Pond5’s Head of Marketplace. “While it may be a marketing slogan for others, broad rights in plain English is in this company’s DNA. We want our customers to know they can use anything from our marketplace in their projects, worry-free.”