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Saturday, July 20, 2024

VA Digital Hire Purchases First FUJINON Premista 19-45mm Lens in Australia

[L-R] Marc Van Agten and Warren Day with VA’s new Premista lens.

VA Digital Hire, one of Australia’s leading film and television rental houses, has purchased and taken into stock the first new FUJIFILM FUIJINON Premista 19-45mm wide-angle zoom lens in Australia.

Commenting on the new purchase VA’s Preparation Manager Mike Vlack said, “Our offices in Sydney, Melbourne and Brisbane have state of the art testing facilities. We regularly service productions from the smallest social media content piece to the largest feature film locally or across the world. Thus we understand the needs of productions and one of those needs is having access to the latest and best lenses – hence our purchase of the amazing new Premista 19-45mm wide-angle zoom lens.”

VA has one of the most up-to-date and diverse rental inventory available in the region. Cameras, lenses and supporting accessories covering every format and recording CODEC including RAW, PRORES, XAVC, X-OCN, Super 35, Full Frame, Anamorphic and 2/3 inch.

Vlack continued, “The new FUIJINON Premista 19-45mm is a full frame, wide-angle zoom covering focal lengths from 19mm to 45mm. It is also one of very few lenses that not only supports large-format sensors but also delivers outstanding high resolution, natural and beautiful bokeh and rich tonality with high dynamic range.”

The Premista 19-45mm is a compact and premium-quality wide-angle zoom lens, developed with FUJIFILM’s optical technology nurtured over many years. It joins the 28-100mm and 80-250mm lenses in the Premista series giving the industry unparalleled choice in high quality, large format zoom lenses.

Vlack added, “We’ve seen and used the amazing 28-100mm and 80-250mm Premista lenses and it’s hard not to be impressed with their quality, sharpness and reliability – three key attributes for rental houses. Our new Premista lens along with the other Premista lenses are going to be used in TV dramas and feature films and the demand for them is growing all the time.”

In recent years, there has been an increased uptake of cinema cameras equipped with large-format sensors capable of delivering high-quality and richly-expressive footage at sites producing premium-quality video such as Hollywood movies. Prime lenses, which have outstanding optical performance, are regularly used among lenses compatible with the large format sensors. However, when shooting with prime lenses, it is necessary to change lenses depending on the scene. Thus, there has been and continues to be a growing demand for zoom lenses which are capable of shooting high quality footage and require less replacement.

The Premista 19-45mm is a wide-angle zoom lens that offers a constant T-stop of 2.9*3 across its focal lengths from 19mm to 45mm. Featuring large-diameter aspherical lens elements and a unique zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. Additionally, distortion is effectively reduced even at the widest focal lengths, delivering natural footage with minimal distortion across the entire zoom range.

Mike Vlack concluded, “From the incredible level of interest we have had from production companies wanting to hire and use the Premista lenses, we believe that 2021 will be the year full frame and large format shooting truly takes off. The Premista lenses meet the needs of these productions as they are consistent, very well made and benefit from FUJIFILM Australia’s incredible support from top management to the warehouse, which is second to none. The backup and support we get from FUJIFILM Australia is critical as these lenses are and will be put through their paces for many years to come. I’m delighted to say FUJIFILM and their lenses always deliver and have never let us down.”

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