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Monday, July 15, 2024

VA Hire in Strategic Partnership with Procam Europe

Procam, one of Europe’s largest digital cinematography and hire firms, is broadening its global footprint through strategic partnerships with film and TV hire facilities VA Hire in Sydney and Melbourne, Australia, and Inspired Image in Vancouver, Toronto and Sudbury, Canada.

For over 30 years, Procam has supplied production equipment to industry professionals throughout the United Kingdom and internationally. With offices in London, Manchester, Edinburgh, Glasgow and New York, the company’s services include equipment and crew rental, project management, workflow consultancy and 24/7 technical support. Also part of the Procam Group are Procam NY, Procam Projects, True Lens Services and Take 2.

The Procam Group supports productions across a multitude of genres, including music, live events and streaming to commercials, feature films, drama, reality, fixed rig and factual television. Its wealth of knowledge and vast inventory of kit are of key interest to both VA Hire and Inspired Image.

“This global partnership provides exceptional value for our clients through the expansion of our breadth of equipment and an increased wealth of technical expertise,” said Warren Day, VA Hire Director. “Everything we do is focused on delivering exceptional 24/7 service and we are proud to partner with two companies who are renowned for their client-centric approach. We are looking forward to the exciting array of new opportunities this strategic partnership will bring.”

To an increasing extent, more of the productions the Procam Group supports and facilitates have a global footprint. The development of strategic relationships in the well-established drama, film and television regions of Toronto, Vancouver, and Sudbury, as well as Melbourne and Sydney will enable the Procam Group to offer added value to its clients.

According to John Brennan, Procam Group CEO, “VA Hire and Inspired Image are two of the most respected hire facilities globally and it makes good business sense to formalise the Procam Group’s relationship in an agreement.”

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