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Saturday, July 20, 2024

Vū and Motion Impossible Announce AGITO MAGTRAX

Vū, North America’s fastest growing virtual studio network for the film, video and advertising industries, joined Motion Impossible, the manufacturer of modular remote dolly systems and camera stabilisers, to announce the United States launch of AGITO MAGTRAX, a brand new magnetic strip-guided system for discreet tracked applications, offering more flexibility and fast set-up for laid or set-embedded dolly tracks.

The official U.S. launch of the state-of-the-art technology was at the 2022 NAB Show, where attendees had the opportunity to experience MAGTRAX’s solution-oriented and easy-to-use system at the Vū Booth, and at several strategic events at Vū Vegas, the latest studio addition to the Vū Virtual Studio Network. MAGTRAX and other AGITO solutions are available through AbelCine, Motion Impossible’s exclusive North American partner for sales, training, and technical support.

“Vū is thrilled to partner with Motion Impossible on the U.S. launch of AGITO MAGTRAX,” said Tim Moore, CEO of Vū. “The use of Motion Impossible’s innovative camera motion technology allows for complete control, precision and ease of use within a virtual production environment.”

As part of the MAGTRAX U.S. launch, Vū and Motion Impossible, two disruptors in the film industry, are partnering to create film production tools that blend physical and virtual elements using Motion Impossible’s advanced camera motion technology and Vū’s virtual production capabilities.

MAGTRAX enhances the existing drive-ends by enabling customers to follow a magnetic strip laid on a surface, underneath a carpet or embedded within a set. The strip can be arranged in various creative ways beyond what can be done with a regular track, including curves and the ability to move seamlessly from one strip to another. The AGITO will autonomously follow each path while freeing up the control for camera movement.

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