Creators

The International Cricket Council’s (ICC) content creator programme for the ICC Men’s T20 World Cup, #T20CreatorClub, has delivered what is claimed to be the most engaging content creator programme at any sporting event in history after generating more than 2.5 billion video views across the campaign. The ICC’s #T20CreatorClub brought...

Australian talent-first creator economy group, Launchd, has acquired New Zealand-based talent agency, WeAreTENZING, bringing together two of the region's most influential creator networks. The acquisition comes as Australian brands are on track to cross the AUD$1 billion mark in influencer and creator marketing spend in 2025. The latest Digital 2026:...

Shoot. Edit. Post. Repeat. If that sounds like your daily routine, you should probably be at NAB Show. This is where creators come to level up with the tools, techniques and workflows shaping the future of content. Inside Creator Lab, you’ll hear from creators and industry leaders breaking down things like: AI...

OPPO and MediaTek showcased new on-device AI advancements at MediaTek’s ‘AI for Life’ keynote during Mobile World Congress 2026. Jason Liao, President of the OPPO Research Institute, highlighted how deep collaboration between the two companies is accelerating AI deployment on smartphones. The event marked the rollout of new on-device AI...

Screen Queensland has announced the launch of the $250,000 Online Elevation Fund, a new initiative to support Queensland’s fast-growing creator economy. This first-of-its-kind fund will offer up to $50,000 to established creator businesses to scale their operations, grow their audiences and build long-term sustainability. Funding will be directed towards key...

Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, adaptable setup for mobile content creation. Pairing the super-portable FlexiMount with a versatile Phone Mount, the kit transforms a smartphone into a complete production rig capable of supporting up to 1.36 kg....

RØDE has announced the RØDECaster Video Core, a new addition to its video production lineup, alongside a new integration capability that connects the console with select RØDECaster audio interfaces: RØDECaster Sync. Following the release of the RØDECaster Video S in November last year, this latest offering in RØDE’s range...

The Australian Influencer Marketing Council (AiMCO) has announced the winners of its 2025 AiMCO Awards, following its inaugural AiMCO Summit in Sydney. More than 800 creators, brands, agencies and industry leaders attended the AiMCO Summit and the 2025 AiMCO Awards gala at NIDA in Sydney on Thursday. Hosted by Australian...

Apple has announced an update coming to Apple Podcasts in Q3 2026 that it says will bring advanced video podcast capabilities to the app. The enhanced video podcast experience will use Apple’s HTTP Live Streaming (HLS) technology to "... set a new standard that empowers podcast creators with unprecedented...

Following its debut in Sydney last year, FUJIFILM Australia is hosting the second annual Creator Summit: Powered by Fujifilm. On Saturday, 9 May 2026, the one-day festival will head to Melbourne, turning The Timber Yard into an immersive creative hub where attendees can step behind the lens, experiment with...

The ABC has announced nine creators from more than 550 applications as part of its innovative Creator Program producing digital-first content across its social platforms. The team will publish regular vertical video to ABC masterbrand accounts (ABC Australia on Instagram, TikTok and YouTube), ABC Screen social platforms, field-based mini-documentaries for...

Insta360 has announced the launch of the Link 2 Pro and Link 2C Pro, two next-generation AI 4K webcams designed to close the gap between traditional webcams and professional-grade video and audio setups. The Link 2 Pro received a 2026 CES Picks Award in the TWICE category, reinforcing its innovation...

Following its debut earlier this year, FUJIFILM Australia has confirmed the return of its Creator Summit: Powered by Fujifilm, with speaker and partner submissions now officially open. Designed to unite Australia’s six million-strong content creation community, the inaugural Creator Summit held in February featured 20 leading creators, 40 sessions, and...

The Australian Influencer Marketing Council (AiMCO) has added several new agency and creator members to its stable in recent months, taking its overall membership base to record heights. Talent agency Made by Muse, and gaming and pop culture influencer agency, Ace Creators, have signed as AiMCO members for 2025/2026, along...

YouTube has announced the expansion of multi-language audio to millions of creators over the coming weeks. Now, when a YouTube creator in the U.S. releases a new video, within moments a fan in Korea, a fan in Brazil, and a fan in India can all watch it in their...

The Australian Influencer Marketing Council (AiMCO) has released its new Talent Agency Checklist for creators – a first-of-its-kind industry information sheet for the national influencer marketing sector. The checklist, developed by AiMCO’s Creator Advisory Council and the Talent Managers Working Group, has been created specifically for Australian creators and influencers...

YouTube has announced a range of new creation tools for its YouTube Shorts format. They include: Transform photos into videos: Bring your story to life with Photo to video, which instantly turns a picture from your camera roll into a video. Just select your image, choose a creative suggestion, and...

The creator economy is booming across Australia and New Zealand, but a stark reality is emerging for those hoping to make YouTube a full-time career: where you live matters more than you might think. The team at content collaboration platform Planable analysed YouTube income potential across 34 countries, comparing platform...

The Australian Influencer Marketing Council (AiMCO) has released an industry information sheet for creators for ‘Taxation and Compliance’, designed to help its influencer and creator members navigate the Australian tax system. The Industry Information Sheet – a first-of-its-kind for the national influencer marketing sector – has been created specifically for...

Sennheiser has announced a one-channel version of its Profile Wireless 2.4 GHz all-in-one microphone solution. The streamlined single-mic system comes in a compact bag and includes a second USB charging cable instead of the charging bar of the two-channel version launched in late 2024. Designed to be lightweight and...