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Facebook Expands Advertisements on Reels

Facebook is modifying its compensation scheme based on the performance of creators' public reels, instead of the earnings from advertisements on their reels. Meta plans to initiate testing of a similar programme on Instagram. Facebook is updating and broadening its Advertisements on Reels trials so that more creators can generate income...

Canon Unveils PowerShot V10 Camera – Especially Designed for Vlogging

Canon has introduced the PowerShot V10, a lightweight and easy-to-use vlogging camera for those who want to take friends and followers along on their adventures, without having to carry a lot of equipment. Weighing just over 211 grams, the compact PowerShot V10 offers lifestyle and travel content creators an...

Facebook Adds New Personalisation Controls for Reels

Facebook has announced new personalisation controls for its Reels feature, allowing users to customise what they want to see "more or less of in order" to make videos more relevant. The social media giant has added Reels to the main navigation of Facebook Watch, making short-form video more discoverable, while...

Profile USB Microphone from Sennheiser

Sennheiser has launched the Profile USB microphone, a cardioid condenser microphone that presents an easy and stylish solution for streaming and podcasting. It combines professional sound with direct accessibility of all functions, allowing streamers, podcasters and gamers to fully focus on their content. The side-address microphone is available as...

Thailand’s MQDC Unveils Cloud 11 as Asia’s Largest Hub for Content Creators

Magnolia Quality Development Corporation Limited (MQDC), a leading Thai property developer, unveiled Cloud 11, a 40 billion THB (USD$1.15 billion) project to serve the growing Creator Economy with an "Empowering Creators" concept. Cloud 11 is positioned as Asia's largest hub for content creators and a center where the new...

Lipton Launches Australia’s Biggest Creator-led Campaign

Leading drinks brand, Lipton Ice Tea, has announced the launch of #PassTheSunshine, its biggest ever creator-led campaign in Australia in partnership with global influencer agency, Billion Dollar Boy, to refresh Melburnians with some sunny and uplifting content. The #PassTheSunshine campaign strategy is designed to generate talkability, promote positive brand sentiment...

Encore Builds Ecosystem for 40+ Aged Creators

The Encore creator community is offering a new platform for creators from around the world aged 40 years and older. Since 2020, several innovation accelerators, such as AppWorks Accelerator, Google Project Hatcher, and Draper, have guided the platform and offered their assistance. Targeted at an older demographic, the platform helps...

Roland Unveils BRIDGE CAST Audio Mixer for Gaming and Streaming

At CESshow 2023, Roland has announced BRIDGE CAST, a professional USB-C audio streaming interface and mixer for online gamers. This customisable desktop hub features dual mixes, vocal transformer effects, music playback, sound effects, and support for a broadcast-grade XLR mic. Powerful onboard DSP handles the audio load, letting the...
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