Media in the Cloud

Live video audiences now expect content-aware streams, per-viewer personalisation and monetisation opportunities that respond to what's happening on screen. But because each has historically required its own vendor, its own pipeline and its own operational overhead, competing priorities force teams to choose which to pursue first rather than delivering...

IAMT (formerly IABM) has announced the publication of the first draft of IAMT Best Practices for Dynamic Software Licensing, developed by the IAMT Dynamic Software Licensing (DSL) Working Group. As media operations accelerate their transition towards cloud, hybrid and software-defined workflows, traditional software licensing models have failed to keep pace,...

At IBC2026, Ortana Cubix (1.C37h) and Archiware P5 (7.D13) combine to bring intelligent, automated archive management to media organisations across on-premises, cloud and hybrid environments. Powered by Cubix’s Media Aware Workflow Engine (MAWE) and secure Harness architecture, organisations can automate archiving, backup, restoration and storage tiering while keeping archive infrastructure...

Arch Platform Technologies has announced Fallback Instances, a new intelligent provisioning capability designed to improve the availability and resiliency of high-performance cloud workstations running on Amazon Web Services (AWS). As demand for GPU and high-performance compute capacity continues to grow, organisations can encounter situations where a preferred Amazon EC2 instance...

Atomos (7.B19) has announced a new integration between its ATOMOSphere cloud platform and Imagine Products’ ShotPut Studio, giving production teams a faster, more automated way to transfer, transcode and organise media. Users can now connect ShotPut Studio directly to their ATOMOSphere account and access ATOMOSphere workspaces, projects and folders from...

Atomos has announced a major evolution of its ATOMOSphere cloud platform with the launch of Ground Control, a desktop app that mounts ATOMOSphere workspaces as local drives, allowing creators to browse, organise and access cloud media just like local files. Alongside the launch of Ground Control, Atomos is also introducing...

AI will be a major focus throughout IBC. Conversations will go beyond how AI shapes modern entertainment to explore how it is helping companies rethink the way they work. Amazon Web Services (AWS) has prepared a week of events, live demonstrations at its booth (5.C90) and programming designed to...

EON Media will make its European debut at IBC2026 in the show’s Future Tech Zone (Hall 14.FT5). The company is launching its content intelligence and activation solutions to enable content owners, digital platforms, governments and sports organisations to unlock more value from live, archived and legacy video and audio...

European developer Profuz Digital will launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC2026 in Amsterdam at stand 8.A88. The latest version of LAPIS features AI-assisted search across all types of data, including improved on-the-fly reporting, lifecycle-aware archiving and enriched multi-source analysis that combines...

EditShare will unveil new developments across EFS, FLOW AI, MediaSilo and EditShare One at IBC2026, taking place at the RAI Amsterdam from 11 to 14 September 2026 on booth 7.B18. The announcements include a new Ultimate EFS configuration for EFS 310 and EFS 410 with GPU-powered FLOW AI built in,...

Dalet will showcase how agentic AI, advanced workflow automation and built-in governance are enabling organisations to transform production and content supply chains at IBC2026 (Hall 7, stand 7.A43). Headlining the event are new innovations across Dalet’s flagship solutions, Dalet Flex for media asset management and Dalet Pyramid for news...

The media industry is entering a new phase where AI intelligence is no longer a standalone capability but a key enabler across the entire content lifecycle. At IBC2026, Tedial will demonstrate how broadcasters and media organisations can transform their operations through an AI-driven Media Supply Chain that combines intelligent...

AXIS 4.0, the latest version of Chyron’s cloud graphics production platform for broadcast news and editorial teams, has been released with major improvements to the News and Maps modules. The new version introduces end-to-end news workflows that bring PRIME templates into AXIS News, reduce legacy dependencies and simplify graphics production. In...

VIDA, the secure cloud-native media asset management system, has launched Scene Search, an offline AI-powered indexing capability that allows teams to search within their video libraries at scene level without depending on metadata that may have been manually logged years ago, if at all. The industry problem is expensive and...

At IBC2026, GlobalM will showcase the latest evolution of its software-defined media platform, enabling broadcasters, telecommunications operators and media organisations to deploy identical live IP workflows across public cloud, private cloud and on-premises infrastructure. As the broadcast industry continues its transition to IP, GlobalM believes the conversation is moving beyond...

QuickLink will debut its new StudioPro AnywhereTally system at IBC 2026, stand 7.C19, introducing a breakthrough in distributed tally control for modern live production environments. Purpose-built for QuickLink StudioPro, AnywhereTally extends tally control beyond traditional local workflows, delivering reliable, real-time on-air indication over the internet for multi-camera productions operating across...

Dalet has announced the latest Long-Term Supported (LTS) release of Dalet Flex. Building on recent investments in usability, AI services and workflow modernisation, the new release introduces intelligent automation across every stage of the media lifecycle, from content acquisition and enrichment to editing, packaging and distribution, helping organisations produce...

LucidLink has announced an enhanced workflow integration between LucidLink and Adobe Frame.io that gives globally distributed production teams unified access to their Frame.io projects and supporting production media in separate cloud storage environments. By extending the Frame.io ecosystem, LucidLink provides a complete production workflow in which editors and producers can...

Cobalt Iron has announced the launch of Compass Tape Gateway (CTG), a transformative enhancement to its Compass enterprise backup platform. CTG redefines virtual tape library (VTL) functionality by delivering a fully automated, software-defined solution that integrates IBM i workloads into a unified, policy-driven data protection framework. “IBM i customers continue...

Overcast has announced its role as an Advanced Tier Partner in the TwelveLabs Ecosystem Partner Program. Together, Overcast and TwelveLabs are delivering an end-to-end solution that transforms video from an operational bottleneck into a measurable, revenue-driving asset. Built on the secure, scalable infrastructure of AWS and Amazon Bedrock, the partnership...