Bitcentral Inc., provider of media workflows for broadcast and digital video, has integrated Google DAI into its ViewNexa linear streaming service to provide more monetisation opportunities in linear and live streaming. The integration provides ViewNexa customers with access to Google’s advertising features that are specific to Google’s IMA DAI SDK.
With streaming services facing increased competition and economic factors affecting audience demand for multiple paid subscriptions, streaming services are looking at broadening their options for generating revenue. It is essential to business success that they maximise the potential average revenue per user (ARPU) and offering hybrid subscription/advertising or free, ad-based viewing are becoming increasingly popular options. Through ViewNexa’s integration with Google DAI, customers can access new and untapped monetisation opportunities to help drive their businesses forward.
Google DAI stitches video content and ads into a single stream, removing the ad request and response process from the client-side SDK. As a result, it produces a high-quality TV-like experience without latency or buffering between content and ads. It is built directly into Google Ad Manager, which helps ViewNexa customers take advantage of advanced monetisation software and machine learning to maximise their revenue across devices, for live and linear. With this integration, ViewNexa continues to provide their customers with even more options for monetisation and ad insertion.
Greg Morrow, General Manager, Streaming Media Group, Bitcentral, commented, “Monetisation is such an important factor for our customers, and ViewNexa is built with these needs in mind. Every streaming service and every audience has its own nuances, so flexibility is essential. And now we offer access to the most prominent advertising marketplace available via Google DAI. ViewNexa is removing the headaches of advertising, giving customers the tools to maximise revenue opportunities that would otherwise be beyond their reach.”