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Tuesday, June 25, 2024

Disney+ Immerses Itself in Apple Vision Pro

The Walt Disney Company has announced that its streaming service, Disney+, has launched on Apple’s spatial computer — the Apple Vision Pro.

“Disney stands out in the media industry because we’re a company that sits at the intersection of groundbreaking technology with unparalleled creativity,” said Aaron LaBerge, President & CTO, Disney Entertainment & ESPN. “Now, with Apple Vision Pro, we’re able to bring the experience with our stories into a whole new dimension of immersion.”

There will be four Disney+ immersion environments initially available on the Apple Vision Pro, including the far, far away galaxy of Star Wars’ Tatooine, the heights of Marvel’s Avengers Tower, the Scare Floor of Monsters Inc. and the opulent Disney+ Theatre, inspired by Hollywood’s iconic El Capitan Theatre.

To provide an immersive viewing experience, Apple Vision Pro features a pair of ultra-high-resolution micro-OLED displays that pack a combined 23 million pixels with wide colour, high dynamic range, and Dolby Vision. The brand-new R1 chip streams images to each display every 12 milliseconds — 8x faster than the blink of an eye — while the M2 chip delivers breakthrough, power-efficient performance across its CPU, GPU, Neural Engine, and other custom technologies. Vision Pro supports two hours of general use, up to 2.5 hours for video playback, and all-day use when the external battery is connected to power with a USB-C charging cable.

Apple Vision Pro features a Spatial Audio system that provides rich sound. Dual-driver audio pods beam Personalised Spatial Audio to each ear — with support for Dolby Atmos and Lossless Audio — while also allowing listeners to hear what’s happening around them. Audio ray tracing analyses the acoustic properties of a user’s surroundings to optimize sound for their space. For listeners who want to use headphones with Vision Pro, AirPods Pro (2nd generation) with USB‑C offer the “perfect experience”, featuring Lossless Audio with ultra-low latency.

Viewers will be able to watch 42 Disney films in 3D such as blockbusters Avatar: The Way of Water, Black Panther, Inside Out, and 2019’s The Lion King. Also, users who previously purchased Disney movies that include 3D versions from the Apple TV app will be able to access those versions on Apple Vision Pro at no additional cost.

The 3D films will use Dolby Vision, Multiview High Efficiency Video Coding (MV-HEVC), UHD resolution in HDR, and at a high frame rate for several titles.

“We’re so excited about the new frontiers of storytelling that platforms like Vision Pro will open to us,” said Jamie Voris, EVP and CTO at The Walt Disney Studios. “Spatial computing will allow us to bring our characters and stories to life in ways that were previously impossible – taking you to amazing places or enabling you to experience unbelievable things, all while bringing you closer to the people you care about.”

Voris added that “… Disney and Apple have a decades-long history of close partnership, and this collaboration has been an extraordinary example of what’s possible when the best and brightest minds come together, all in service of great storytelling.”

“We’re a storytelling company first,” Aaron LaBerge said. “But we have incredible technological know-how and sophistication. Add to that, a legacy and culture of always seeking new ways to entertain, inform, and inspire.”

According to Alisa Bowen, the president of Disney+, Apple Vision Pro “… enables the most incredibly immersive experience of any in home device available.”

“We can’t wait to see the reaction to this technology, as it brings viewers right into the story like never before, up close to our characters, their emotions and all the action,” she said. “It will let them rediscover their favorites all over again.”

Bowen added, “At Disney+, we’ve always taken great pride in leading the way with the magic that comes from blending tech and creativity, which is why it was so important to us to be on Apple Vision Pro at launch, and partner with Apple to pioneer this next wave of streaming innovation.”

Aaron LaBerge noted that the partnership with the Apple Vision Pro represents another step in the future of how technology can enable experiences with stories.

“This is just the beginning,” he explains. “When you think about what we can dream up for new product elements and types of storytelling created with these capabilities in mind, or for sports, or next-generation park experiences … the possibilities are so exciting.”


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