Thursday, February 22, 2024

Edgio’s Uplynk Delivers Live Events, Broadcast/OTT and FAST TV

Formed as the result of Limelight’s acquisition of Edgecast in 2022, Edgio will mark its NAB Show debut by showcasing its Uplynk media solution for live events and monetisation.

The Uplynk media solution empowers media companies to maximise the value of their content by providing a simple route to market, extending audience reach, and increasing monetisation. It does this by reducing the complexity of delivering live events, broadcast/OTT, and free ad-supported TV (FAST) syndication, and by scaling operations with minimal resources so that customers can reach more viewers. Its advanced advertising solutions include server-side ad insertion (SSAI) and performance monitoring to help customers refine and perfect their revenue strategies.

Powered by a secure global edge network designed for the unique demands of media, Uplynk ensures the best-viewing experiences regardless of where audiences are in the world. It has handled hundreds of thousands of live events, generating 2.4 billion event views, 3.3 billion hours of streamed video, and more than 220 million hours of advertising in 2022 alone.

Edgio will be situated at Las Vegas Convention Center, April 16-19 2023, in the West Hall #W3573 Hospitality Suites.



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