Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, has expanded its partnership with Vionlabs, to offer subscribers personalised content discovery based on the emotions each content category evokes, making title selection a breeze. This is Vionlabs first and only partnership in the U.S going live with Moods, which is part of Vionlabs Fingerprint+ product.
According to Vionlabs Consumer Mood Research Report, 90 percent of streamers rely on their streaming services to provide good suggestions and 86 percent think mood is important.
To take personalisation to the next level, Moods harnesses AI to analyse video metadata to extract all the relevant information needed to determine the emotional impact of content at scale. Leveraging these technologies allows Canela.TV to now automatically generate mood labels, mood time series, and mood values for every asset inside its content library.
“Personalisation is key for Canela to be able to deliver an exemplary user experience,” said Isabel Rafferty, CEO and Founder of Canela Media. “Vionlabs has been a tremendous partner, which is why we are expanding to now offer a unique way to categorize content as well as serve users recommendations based on their interests. Users want and deserve an easy way to find what they are looking for personalised to their content consumption behaviours at a particular moment.”
“Consuming digital content is an emotional investment by the end user, so for Canela.TV to understand the “mood” of video content makes perfect sense,” said Marcus Bergström, CEO of Vionlabs. “Choosing something to watch can sometimes be a daunting task, being able to sort content based on how you’re feeling is something new and different for Canela.TV users and takes the guesswork out of choosing entertainment options.”
Bergström continued, “High-quality programming alone is not enough to keep consumers loyal and subscribed to a video streaming service. Forward-thinking Canela.TV understands the reality of their audience and the need to evolve the user experience.”