Wednesday, April 17, 2024

Frequency and Wurl Partner for CTV Solutions

Frequency, the platform for virtual linear and FAST (free ad-supported streaming television) channel creation, and Wurl, the provider of data-driven solutions for CTV, have announced a strategic partnership. Wurl will be Frequency’s preferred advertising monetisation partner, while Frequency will be Wurl’s preferred partner for advanced FAST and virtual linear channel creation. Customers can now utilise Frequency’s platform for scheduling and playout services while also taking advantage of Wurl’s monetisation services, including the recently announced ContentDiscovery platform.

As consumer consumption patterns continue to shift to CTV, it’s crucial for every media company to be able to design the right programming through a robust playout solution, as well as achieve the optimum monetisation and content discovery strategy. Through this partnership, content providers can seamlessly utilise two best-in-class technology platforms for their channels business, empowering new and existing customers to create highly optimised workflows that best suit their needs across scheduling, playout, monetisation, and performance marketing ad campaigns.

“We’re thrilled to work with the team at Frequency,” said Craig Heiting, Head of Corporate Strategy at Wurl. “By combining forces, we can offer more playout options and simplify workflows to address content distributors’ most pressing needs across playout, monetisation, and advertising, and ultimately optimise their returns.”

“Wurl has played an integral role in the development of the FAST ecosystem,” said Jon Cohen, Chief Revenue Officer at Frequency. “Frequency’s industry-leading scheduling and playout platform, combined with Wurl’s advertising monetisation solution is exactly what this market needs.”

Additional benefits of the partnership for content publishers include:

  • Powerful channel creation;
  • Low total cost of channel operations;
  • The ability for media and content metadata to move seamlessly between platforms without additional delivery;
  • Coordinated account management and customer support;
  • Increased value of ad inventory; and
  • The ability to run optimised performance marketing campaigns to attract and retain viewers.

Visit https://www.frequency.com and https://www.wurl.com

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