Tuesday, April 16, 2024

Globecast’s Advances in Cloud Strategy at IBC 2023

Globecast, a leading broadcast, media, and entertainment managed services platform provider, has announced the latest advances to its cloud strategy to be demonstrated at IBC 2023. The company has been at the leading edge of cloud playout since 2018, and the past year has seen significant acceleration of its proposition as the sector increasingly recognises the benefits of cloud use across the video value chain.

Consulting Services

Many of Globecast’s customers are considering transitioning to the cloud, or to a hybrid solution combining cloud and on-premise technologies. Thanks to its five-year transformation experience, significant investments, and multiple real-world cloud projects, Globecast proposes and resources customer-specific solutions. It applies its evolved skillsets and knowledge, along with its partners’, to achieve this. Globecast consults with customers to understand their unique business objectives and to devise, integrate, orchestrate, monitor, and operate services for them.

Integration Through CloudMediaHub

With the launch of its CloudMediaHub, Globecast combines its decades of experience in live and on-demand content contribution, acquisition, distribution, and delivery with a comprehensive range of cloud processing capabilities. It integrates this extensive connectivity across satellite, fibre, 5G, and IP with industry leaders’ media supply chain SaaS solutions, designing advanced, end-to-end services orchestration.

Global 24/7 Managed Services

Leveraging its CloudMediaHub capabilities, strategic partner integrations, and its four MCRs in L.A., London, Paris, and Singapore, Globecast monitors and potentially operates end-to-end services. This allows customers to focus on their core business, save time and resources, and fully benefit from Globecast’s expertise, quality of service, and latest innovations.

Cloud Video Headend: A Real-World Example

Earlier this year, Globecast developed and launched the first video public cloud video headend, powered by AWS, for a major European telco. After extensive consultation, the customer opted to move to an OPEX environment, alongside greatly increased flexibility in terms of adding and removing services. Some functions remained on-premise: content acquisition and encryption, as well as some specific add-ons. All video processing functions are carried out in the cloud, with redundancy provided using different zones. See the full story here.

Globecast works in partnership with AWS, but also other key cloud providers including Microsoft Azure and Google Cloud. Executives at the show will be available to discuss customer and service examples and will be participating in thought leadership discussions and panels.

Visit https://www.globecast.com

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