At NAB 2022 MediaKind showcased the future of media experiences and demonstrated how it enables broadcasters, TV operators, and content owners to stream live without limits. MediaKind took visitors through the full capabilities of its media services and solutions portfolio, including use cases and applications for video contribution and distribution, direct-to-consumer (D2C) streaming platforms, advertising and content personalisation, high-efficiency cloud DVR, next-generation media AV workflows, content management, and TV and video delivery platforms.
Allen Broome, CEO, MediaKind, said: “It’s fantastic to be back to physical trade shows once again. Everyone at MediaKind is excited to see and speak with our customers and partners on the show floor at NAB Show 2022. Visitors to our booth will see first-hand how we are realising a future where live can be delivered without limits, at broadcast quality and scale, to any screen or device, across linear, on-demand, and OTT services. We can’t wait to share the full capabilities of our expanded, software-centric, cloud-native solutions and demonstrate how we are inspiring and pushing the boundaries of the streaming era.”
MediaKind’s live streaming capabilities were put to the test at the show, using live footage from an on-booth remote-control race car track for all its live demonstrations. MediaKind exhibited how it is resolving the challenge of achieving ultra-low latency streaming at scale across several applications, including in-game sports betting, which is experiencing significant growth across the United States.
Demonstrations included the NAB Show debut of MediaKind Engage, MediaKind’s broadcast-grade solution that is designed to tackle the challenges faced in the D2C streaming market. It enables sports broadcasters and content owners to build new and support existing revenues with new, scalable D2C offerings that engage fans and open new monetisation opportunities.
Visitors experienced the chance to see MediaKind’s PRISMA solution in action, which unifies advertising and linear rights across broadcast and IP delivery chains. While streaming the race car demo to their smart devices, visitors received targeted ads based on their viewing region and preferences. Each day, some lucky visitors had the chance to receive a prize from MediaKind’s ‘Track the Ads’ challenge, which showcases the power of the PRISMA advertising solution.
MediaKind also demonstrated how it tackles the core cloud migration challenges within the media and entertainment space by enabling all customers to leverage cloud technology. Visitors learned why cloud-agnostic technology needs to be adopted and enabled at all levels, from managed services (through partnerships such as Arqiva), to developers who can leverage APIs on MediaKind.io.
Boris Felts, Chief Product Officer, said: “As the migration to the cloud accelerates and a whole host of media companies head full-throttle towards building streaming services, there is an incredibly exciting amount of innovation, evolution, and opportunity within the media industry. There are enormous prospects for broadcasters, TV operators, and content owners to engage fans and expand revenue streams by tackling the perennial challenges of operation, latency, and scale in live video streaming. We are excited to return to Las Vegas this April, reconnect with the industry and showcase how our technology and expertise continues to shape and lead the future of global media and entertainment.”