NPAW is introducing NaLa, a natural language-based video insights search tool bringing advanced data analysis capabilities to the data-savvy and the inexperienced alike. The tool was on show at NAB 2022 and will soon be made available to customers worldwide.
Fully integrated into the NPAW Suite of video analytics solutions, NaLa leverages machine learning and natural language processing to handle complex data search requests based on simple, common-speech questions. Users without any data analytics skills can ask NaLa any questions about their video streaming service’s performance and audience via voice or text and get an immediate answer.
From identifying those users at risk of churn to visualising the number of daily video plays for each region and device, NaLa finds and evaluates data and summarises them into actionable, easy-to-understand insights. To do that, the tool uses a combination of graphics, voice and text to guide the user through the results, learning continuously to adapt to users’ needs.
“With virtual assistants and voice search becoming increasingly commonplace, we are all growing accustomed to interacting with digital platforms in this way,” says Ferran G. Vilaró, CEO and Co-Founder of NPAW. “NaLa transfers this trend to the video streaming workplace, democratising access to data insights to enable a truly data-driven business culture.”
NaLa is currently available in 31 languages, including English, Spanish and Japanese. NPAW expects to add support for additional languages as the tool evolves.
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