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Wednesday, June 19, 2024

The Wiggles Channel Launches in the U.S.

Loop Media, Inc., a multichannel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, has expanded its existing partnership with Roku, Inc. with a fully-dedicated The Wiggles Channel. Exclusive initially to Roku(R) beginning August 19th, the Roku Channel will be the home for 24/7 availability of one of the world’s most popular children’s entertainment groups.

The Wiggles are one of the most successful global children’s franchises of all time. For the past thirty years, The Wiggles have educated, entertained and enriched the lives of millions of pre-schoolers (and their parents) all over the globe. Today, generations of fans that grew up watching are sharing their love of The Wiggles with their own children. Loop’s dedicated streaming and broadcast channel for The Wiggles, first available on Roku, will initially air content from the original Wiggles, featuring Greg, Anthony, Murray and Jeff. It will include series such as “Wiggle TV” and “The Wiggles Show,” as well as specials such as “Wiggle Time!”, “Yummy, Yummy” and “Baby Antonio’s Circus.”

“The Wiggles brand has established itself as a global powerhouse for decades in the children’s world, delighting kids and parents alike through song and dance,” said Ashley Hovey, Director, The Roku Channel AVOD. “We are thrilled to bring this family-friendly, sought-after content to the millions of engaged users on The Roku Channel just in time for Kids & Family’s second anniversary. It’s a great way to celebrate this milestone!”

“Loop’s partnership with Roku will finally allow our fans continuous access to some of the most popular Wiggles content of all-time,” says Anthony Field, Blue Wiggle and founding member of The Wiggles. “In today’s age of cord-cutting and streaming preference, it is important that we give our fans as many options as possible to enjoy The Wiggles.”

“Roku has been a fantastic partner to Loop Media for our streaming music video channels, so we are pleased that they are our inaugural partner for this channel launch,” said Jon Niermann, CEO & Co-founder of Loop Media. “The Wiggles Channel is something that we are very excited about and grateful to have the opportunity to produce and distribute. This is another fantastic, curated revenue-generating channel for Loop Media, and is one that will entertain kids and families globally like few other kids branded channels can.”

Through its proprietary “Loop Player” for businesses and interactive mobile and TV apps for consumers, Loop Media is the only company in the U.S. licenced to stream music videos directly to consumers and venues out-of-home (“OOH”).

Loop Media’s digital video content reaches thousands of OOH locations including hotels, bars/restaurants, office buildings, and retail businesses, as well as millions of consumers in the U.S., Canada, and Latin America through its apps for iOS, Android, and Huawei, as well as connected TVs and Smart TVs. These TV platforms include Amazon Fire TV, Android TV, AT&T TV, Hisense, JVC, LG, Philips, Roku, Sharp, Sony, Toshiba, VIZIO, and free ad-supported TV platforms TIVO+, Plex, DistroTV, and GSTV.

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