Facebook is modifying its compensation scheme based on the performance of creators’ public reels, instead of the earnings from advertisements on their reels.
Meta plans to initiate testing of a similar programme on Instagram.
Facebook is updating and broadening its Advertisements on Reels trials so that more creators can generate income from producing and sharing engaging public reels.
Facebook is extending an invitation to thousands more creators to participate in their updated trials, including many of the creators who previously took part in the Reels Play bonus scheme on Facebook.
Facebook is also advancing a programme to compensate creators based on the performance of their public reels, not the earnings from ads on their reels. This allows creators to concentrate on producing engaging content while Facebook optimises the ad experience for advertisers and users.
Payments will be determined by the number of plays. The better a creator’s reel performs, the more they can earn. Over time, Facebook may consider incorporating other signals into payments.
Historically, many factors outside of creators’ control have influenced their ad earnings, such as how many ads have already been displayed to the person viewing their content or whether there’s a relevant ad to deliver to that viewer. With a performance-based model, creators can focus on the content that’s resonating with their audiences and assisting their growth; advertisers gain access to more ad inventory to reach more people; and users enjoy a more consistent viewing experience with more relevant ads.
All creators joining the trial will automatically be included in the new payment model, and in the coming weeks, creators previously testing Ads on Facebook Reels will be transitioned. Additionally, Facebook will begin testing Ads on Instagram Reels with a similar performance-based payment model among a small group of creators and advertisers in select markets.
Facebook also intends to commence testing a performance-based payment model for In-Stream ads on Facebook with a small group of creators, supporting creators of all types of content.
To be eligible for an invitation on Facebook, creators must reside in one of 52 countries and meet several minimum requirements.
To verify if users are part of this initial programme on Facebook, they should visit the Professional Dashboard and go to the Monetisation Tools section. If invited, users will see Ads on Reels and can select Set up to begin onboarding.