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Influencer Marketing Council Webinar Covers Cannes Lions’ ‘Festival of Creators’

The Australian Influencer Marketing Council (AiMCO) will celebrate Cannes Lions Festival’s new-look creator offering in its latest member webinar, deep diving into the key content creation trends, insights and campaigns from the 2024 event.

The Best of Cannes Lions webinar, to be held on July 9, will delve into the 2024 festival’s specific content creation focus, showing marketers and creators how they can leverage trends in the global creator economy to create their own compelling campaigns.

This year’s festival, held in June, was unofficially dubbed the “Festival of Creators”, due to its inaugural, dedicated LIONS Creator Program, featuring exclusive sessions and a designated space for creators to better understand their creative potential and form brand partnerships.

The global creator space is worth an estimated $US250 billion and is projected to almost double to $US480 billion by 2027, according to Goldman Sachs report.

AiMCO’s webinar will explore the impact creators and their work had at this year’s Cannes and what it means for the creator economy, along with emerging trends, building successful creator partnerships, new monetisation models, the evolving relationship between creators and audiences, and key international influencers and campaigns.

On the Business of Creators podcast, the CEO of Cannes Lions, Simon Cook, said the creator community has established itself as “a respected, increasingly understood and critical part of the present and future of creative marketing communications.”

The webinar will feature some of Australia’s best creative talent with speakers Gavin McLeod, Chief Creative Officer at CHEP, and Daniel Young, Managing Director, Consumer PR and Influence at Ogilvy PR AUNZ. Shivani Maharaj, Chief Content and Partnerships Officer at Wakemaker, will host the event.

McLeod has global leadership experience in agencies such as R/GA, AKQA, and CHEP Network. His work has been recognised with 15 Grand Prix awards at Cannes Lions, along with nods at Spikes, AWARD and Effies, amongst others.

Young leads consumer PR and influencer practice at Ogilvy PR AUNZ – a team of experts in publicity, social media, and influencer marketing. His experience in social strategy goes back to the mid-2000s, when influencers were called “bloggers”. Prior to his appointment as Managing Director, Young was the Director of Digital and led social strategy at Ogilvy PR.

Maharaj has 18 years’ experience driving creativity in media. Her experience spans most major categories and brands, including brokering partnerships with Audi, VW, Colgate-Palmolive, FCA, KFC, Jetstar, Hungry Jacks, and Mondelez. Most recently, she has been the driving force in propelling the growth of new economy brands in Australia, including Airbnb, Audible, DoorDash, and Netflix.

AiMCO Managing Director, Patrick Whitnall, said: “This year’s Cannes Festival was the first time we’ve seen the creator economy recognised in a formalised way at the prestigious event. It’s demonstrative of the momentum behind influencer marketing globally – this sector is now an international force to be reckoned with.

“We’re seeing the same groundswell across Australia’s marketing sector, and we want to continue to provide support for our content creators as they navigate this brave new world. This webinar is a critical part of our offering as an organisation – it’s an opportunity for our members to draw inspiration from this year’s Cannes Festival and use it to take their brand’s social and influencer marketing to the next level.”

The Cannes Lions webinar is the latest in AiMCO’s member webinar series, designed to address hot button topics for creators and influencers, including safe mental health content, influencer agreements, and inclusivity and diversity in the industry.

Cost: Webinar tickets are free for AiMCO members and AUD$54.26 for non-members.
Date and Time: Tuesday, 9 July from 2pm to 3pm (AEST).


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