Adobe has announced all-new capabilities in Adobe Express for editing and generating video footage, transforming static designs and images into animations and quickly creating on-brand content.
With new features like Clip Maker, Dynamic Animation and Generate Similar, creative professionals can make flat designs pop with lifelike motion and generate commercially safe video for custom background footage. Additional new AI features are designed to empower solopreneurs to quickly turn their podcasts into social clips; enable sales professionals to add personalised video messages to client presentations; and provide marketers with easy-to-use tools for creating on-brand content collections that can be shared with their extended teams.
“From a social post that goes viral to a presentation that helps land a promotion to a localised marketing campaign that reaches a new audience, millions of customers turn to Adobe Express to turn their ideas into powerful outcomes,” said Govind Balakrishnan, SVP and General Manager, Adobe Express. “We’re excited to introduce new AI-powered video and animation capabilities to make it even easier for people to stand out and break through with their brands.”
New Capabilities
Video: Editing video can be complicated and time-consuming. Groundbreaking new video features in Adobe Express take the tedium out of the process and make it easy to create standout video content for every channel:
- Clip Maker uses AI to turn longer-form video footage like podcasts, interviews and demos into shareable clips optimised for different channels by identifying key moments, adding captions and reframing clips.
- Generate Video, powered by the Firefly Video Model, uses text and image prompts to generate custom, commercially safe b-roll and background footage.
- Enhance Speech removes distracting background noise for polished, professional-quality sound in just a tap.
- Video Self-Record allows users to record themselves directly in Adobe Express and add a personal touch to tutorials, video podcasts, reels and more.
- Drop Zone compiles clips into seamless sequences and Scene View makes it easy to rearrange and batch-edit video clips for quicker video editing.
- Vimeo add-on fast-tracks sharing with direct exporting and publishing to the platform.
Animation: New Dynamic Animation in Adobe Express adds playful, natural motion like Wobble and Wind through advanced physics simulation.
On-brand creation: New features in Adobe Express make it even faster and easier to create and stay on-brand:
- Generate Similar expands on-brand creation capabilities, giving customers the ability to go from a single on-brand image to a cohesive collection in seconds — powered by commercially safe Firefly models.
- 30+ new filters powered by Photoshop’s imaging technology provide professional polish and help customers get their look just right — now available right in Adobe Express.
The new Clip Maker, Drop Zone, Generate Video features and Vimeo add-on are available now on Adobe Express web. Scene View, Enhance Speech, Dynamic Animation, Generate Similar, Video Self-Record and the 30+ new image filters powered by Photoshop can be accessed on both Adobe Express web and mobile.
Visit https://www.adobe.com/express/
