Adobe has announced new AI-powered Generative Fill and Text to Template, plus Translate and Drawing and Painting features in its online creator platform, Adobe Express, accelerating a new era of “Creativity for All.”
Express users can now use Generative Fill, the creative co-pilot powered by Firefly, to easily insert, remove or replace objects, people and more in any image using just a description. The new Text to Template generative AI capability, built on the new Firefly Design Model, makes getting started with a design even easier, giving users the ability to generate extraordinary, editable templates using just a text description, to create professional-quality social posts, posters, flyers and digital cards in seconds. Translate spares users time localising content with the choice of 45 languages. The new Drawing and Painting capabilities add over 50 fun multicolour paint and decorative brushes, mimicking charcoal, pencil, watercolour textures, plus student-friendly drawing templates, available in the Express for Education offering, to make designing beautiful effects like flowers, hearts and more, simple and quick.
With generative AI designed to be safe for commercial use, Adobe says Express is revolutionising how people and businesses around the world turn ideas into standout content and social media campaigns.
“The groundbreaking AI-first innovations in Express are empowering our Creative Cloud members and creators of all levels to bring their ideas to life in completely new ways that are fast, easy and fun,” said Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe. “Express users are generating hundreds of millions of beautiful images using the latest AI-powered features. We’re excited to be rolling out even more revolutionary AI-first capabilities across image creation, design, video, audio, PDFs and more, in the coming months.”
Express for Creative Cloud Members
Express, which has seen a 65% increase in active monthly users quarter over quarter, is the perfect complement to Photoshop, Illustrator, Premiere Pro and Acrobat, making it seamless to import, edit and sync assets across applications to collaborate in real-time, action quick tasks like remove background, social media creations or concept approval, while empowering teams to stay on brand. Most Creative Cloud plans include the paid version of Express Premium. Creative Cloud and Express Premium subscribers receive monthly Generative Credits that can be used for Firefly-generated content.
Express for Enterprises
Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud and Experience Cloud applications and democratises creativity beyond design teams by giving enterprise users the ability to create, collaborate and deliver on brand content velocity at scale. Express with Firefly is now directly integrated into AEM Assets, enabling employees across an organisation to generate beautiful, ready-to-share content, democratising creativity across the entire Enterprise. Additionally, enterprise users can access AEM Assets directly within Express, empowering organisations to directly access and publish assets.
“As more and more fans tune in to women’s sports and the NWSL, our creative team needs resources that can continue to scale with us,” said Maureen Raisch, creative director at the National Women’s Soccer League (NWSL). “Adobe Express empowers our team with all the necessary tools we need to succeed – from designing standout content for social with ready-made templates to generating championship-worthy logos and images from AI-powered features and everything else in between, we’re able to raise the creative game.”
“Creating compelling social posts are a core part of what we deliver as a team. Embracing Adobe Express has allowed us to work in ways that are efficient, effective and scalable,” said Lee Prior, Head of Tesco Creative Studio. “It’s now easier than ever to produce on-brand digital content for our customers. Plus, with Adobe Express’s animation capabilities, we can create high-impact posts fast, saving hours of time and reducing our out-sourcing costs.”
Express for Small Businesses, Solopreneurs and Students
Small and medium business owners, solopreneurs, social media influencers, students and more can easily plan, schedule, preview and publish standout content, all from one place. Express for Teams is now available for small and medium businesses, allowing for easy license management so every business user can easily and quickly design stunning on-brand content. New Drawing and Painting capabilities and templates make it easy for students to use patterns such as flowers, leaves, hearts and more to easily get started designing beautiful effects for school projects. More than 56M students and educators around the world already have access to Express to collaborate in real-time to create stunning digital portfolios, shared projects, flyers, flashcards, animated videos and more.
Latest Innovations in Express
AI-first, all-in-one editor gives users the ability to make high-impact design elements, engaging videos and images, stunning PDFs, animation and standout content ready for Instagram, TikTok and other social channels and platforms. Supporting text prompts in over 100 languages, Firefly generative AI enables Express users around the world to create stunning content that is designed to be safe for commercial use, in their language of choice, all within Express. New Translate feature makes it efficient to localise copy with over 45 languages. New Generative Fill and Text to Template generative AI features bring more AI-power to help creators to take the guesswork out of design and quickly find the perfect addition to content or get personalised template recommendations that fit unique styles, to create social media posts, videos, posters, flyers and more. Resize makes it easy and fast for users to automatically make multiple versions of a design for any social channel including Instagram, TikTok, YouTube and more in a single project.
Schedule and share videos directly to TikTok, along with Instagram, Facebook, LinkedIn, Pinterest and X, without leaving workflows, making it easier than ever to create and share social content. Deep workflows with Creative Cloud apps allow users to easily access, edit and work with creative assets from Photoshop and Illustrator directly within Express, or add linked files that always stay in sync across apps. Brand control features unlock creativity across the enterprise, giving users the ability to create, edit and version brand approved assets. Template Locking enables teams to create on brand content faster. Creative teams can share templates with locked elements, such as logos, backgrounds, images and more, to simplify the editing experience and uphold brand standards. Express will soon be adding even more locking options and template controls to help uphold brand guardrails. PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually stunning PDFs. Quick actions like remove background in images and videos, animate a character using just audio, convert to GIF and edit PDFs, makes it even easier to create standout content quickly and simply. Real-time co-editing and seamless review and commenting capabilities add speed to the creation process.