Leading creative communications and PR agency, Red Havas, has announced the global launch of SWAY by Red Havas, a specialist end-to-end influencer marketing division with expertise in developing creative content designed to drive authentic, engaging, and effective brand conversation.
Born out of Australia, the global offering aims to enhance the agency’s existing influencer practice that boasts a roster of influencer-led work, including the likes of spirits brands Hendrick’s Gin and Monkey Shoulder, motoring giants Lexus and Toyota, and iconic Australian favourites MILO and Hungry Jack’s.
The company says that by fusing PR, content, social and experiential, the specialist division will develop creative influencer campaigns that deliver tangible business impact and cut through the noise.
Tina Provis.The Launch of SWAY coincides with the appointment of former Red Havas Senior Account Executive, Love Island winner, and creator. With a following of over 260,000 on Instagram and TikTok, Provis, alongside influencer and creator specialists, will “lead the charge” in executing Red Havas’ offering.
Provis said: “A kickstart into the PR industry and a reality show or two later, I find myself with unique industry experience that lands me between PR professional and content creator. I’m excited to bring this to our dedicated influencer offering at Red Havas.”
Accoridng to the company, SWAY by Red Havas is the result of the increasing recognition of influencer marketing.
“More brands than ever before are adapting their broader strategy and communications to include significant influencer activity,” said James Wright, global CEO of the Red Havas Group and global chairman of the Havas PR Global Collective. “Brands are building long-term relationships with influencers who are advocating their messages and experience. In launching SWAY by Red Havas, we’ve evolved our distinct borderless merged media model to ensure influencer work has its own dedicated seat at the table.”
The SWAY specialists will also drive the influencer agenda at an industry level through annual market-leading trends and insights, creative workshops led by the in-house specialists, and panels with partner talent agents.