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2023 Local TV Advertising Trends Webinar
January 26, 2023 @ 6:00 am - 7:00 am
WHAT: “2023 Local TV Advertising Trends” — a webinar for broadcast TV salespeople and management
WHEN: Jan. 25 at 2:00 p.m. EST
WHO: Presented by Renee Ingenito, Marketron’s vice president of enterprise sales, and Beth Osborne, Marketron’s senior content marketing manager
WHY: Many factors impact the local TV advertising market. Without the political boost from 2022, TV ad forecasts project spending will remain flat or dip. However, there is still a significant opportunity to increase your revenue in 2023.
In this webinar designed for station sales teams and management, Marketron experts will give the facts behind the revenue projections and provide insight into what they mean for strategy and plans in the year ahead.
- Get an overview of local TV ad projection numbers and what they mean.
- Explore the economic signs to watch out for in their market.
- Learn tactics and strategies to increase revenue.
- Hear about the verticals with the most potential in the new year.
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at https://www.marketron.com.