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    5 steps to best-in-class targeted TV advertising

    July 2, 2020 @ 12:00 am - 1:00 am

    Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart AdServer, the fully transparent and vertically integrated ad tech platform specialized in premium video monetization, announced a webinar on “The 5 steps to best-in-class targeted TV advertising.” The webinar will present attendees with impactful strategies on leveraging the recent, unprecedented viewing peaks in video consumption to boost monetization opportunities and increase revenues.

    The webinar speakers will include Dror Mangel, Senior Product Manager, AI and Data Solutions, at Viaccess-Orca and Gerald Sauvageon, Senior Vice President of Sales, Video/Addressable TV, at Smart AdServer.

    The webinar will provide a comprehensive review of the current market trends, relevant opportunities, and available Targeted TV advertising solutions. The challenges of Targeted TV advertising will be explored as well as strategies for supporting local, global, and online advertisers to meet multichannel demand and support efficient, scalable delivery everywhere.