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A Global View on COVID-19: Challenges for the Advertising TV Industry
April 24, 2020 @ 12:00 am - 1:00 am
Topic: Impacts of COVID-19 and opportunities for the Advertising Television industry around the world
The COVID-19 pandemic has shaken world markets, having a profound effect on the media and advertising ecosystems. Global advertisers are scrambling to manage the major disruptions to their media spending caused by the spread of the virus.
Recent analyses around the world have revealed that TV & Video consumption is experiencing a rapid shift, evidence of the strong relationship between the medium and audiences looking for reliable information and entertainment.
Advertisers, on the other hand, are changing their on-screen messages to be more empathetic and offer helpful information to consumers.
Join us as we discuss global perspectives and insights on the impacts of COVID-19 to Advertising Television and the wider media industry.
I. Opportunities: The Role of TV and advertising in times of uncertainty
II. Impacts to TV advertising sales and business strategies to retain clients
III. Consumer behavior trends
IV. Insights, perspectives, and recommendations from around the world
Chief Executive Officer at AVIA
Asia Video Industry Association
Director General at EGTA
International Association of TV and Radio Ad Sales Companies
ENRIQUE R. MARTÍNEZ
Chairman of the Board of Directors at LAMAC
Latin American Media Advertising Council
President & CEO at VAB
Video Advertising Bureau