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    A Global View on COVID-19: Challenges for the Advertising TV Industry

    April 24, 2020 @ 12:00 am - 1:00 am

    Topic: Impacts of COVID-19 and opportunities for the Advertising Television industry around the world

    Description:
    The COVID-19 pandemic has shaken world markets, having a profound effect on the media and advertising ecosystems. Global advertisers are scrambling to manage the major disruptions to their media spending caused by the spread of the virus.

    Recent analyses around the world have revealed that TV & Video consumption is experiencing a rapid shift, evidence of the strong relationship between the medium and audiences looking for reliable information and entertainment.

    Advertisers, on the other hand, are changing their on-screen messages to be more empathetic and offer helpful information to consumers.

    Join us as we discuss global perspectives and insights on the impacts of COVID-19 to Advertising Television and the wider media industry.

    Topics:
    I. Opportunities: The Role of TV and advertising in times of uncertainty
    II. Impacts to TV advertising sales and business strategies to retain clients
    III. Consumer behavior trends
    IV. Insights, perspectives, and recommendations from around the world

    Panelists:
    LOUIS BOSWELL
    Chief Executive Officer at AVIA
    Asia Video Industry Association

    KATTY ROBERFROID
    Director General at EGTA
    International Association of TV and Radio Ad Sales Companies

    ENRIQUE R. MARTÍNEZ
    Chairman of the Board of Directors at LAMAC
    Latin American Media Advertising Council

    SEAN CUNNINGHAM
    President & CEO at VAB
    Video Advertising Bureau

    Moderator:
    Gerardo Kerik
    Managing Director
    WSI Agency