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Getting Discovered and Boosting Audience Reach with Universal Syndication
July 29, 2020 @ 7:00 pm - 8:00 pm
The new TV arena is becoming more crowded as streaming dramatically changes its distribution landscape. In this fragmented market, with hundreds of streaming services worldwide, we are witnessing a trend of re-aggregation that introduces new opportunities for both content owners and service operators.
In this episode of the ‘Re-aggregation of Disaggregation’ webinar series, we will discuss the ultimate way for content owners to reach broader audiences and overcome their number one challenge of being discovered. We will review the various tools media companies can implement to become universal syndicators to increase their content visibility, and expand audience reach.
You will hear first-hand best practices from ZEE5 Global’s Chief Business Officer and how they are mastering the universal syndication approach while reaching 76 million viewers across 190 countries.
Why universal syndication is the ultimate approach for media companies
How can you expand your content monetization options and audience reach with universal syndication
Ways to implement universal syndication strategies within your existing service offering
Gideon Gilboa, EVP Product, Marketing & Solution, Media & Telecom, Kaltura
Archana Anand, Chief Business Officer, ZEE5 Global