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Going Beyond Your Product: When Branded Content Redefines Your Brand
September 10, 2021 @ 5:00 pm - 6:00 pm
Strategists and marketing teams are always on the look for “the next big thing” in branding, but targeted content can do more than just define a brand. When it comes to multimedia productions, your creativity can take you well beyond what you are marketing. What are the risks — and the rewards — involved?
Presented by: James Connell (Multimedia Journalist and Brand Consultant) and Tee Morris (Content Solution Specialist at Dalet and Bestselling Author).