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    How to Deploy UHD, the Bleeding Edge of Standards and the Need for Guidelines

    July 1, 2021 @ 3:00 am - 4:30 am

    The UltraHD Forum is an open forum composed of a broad range of participants from the movie and television ecosystem with a mission to support the roll out of UltraHD services. As part of that mission, the Guidelines Working Group has developed a compendium of technical information on the best practice implementations of UHD workflows and technologies.

    During this presentation, we will have the experts describe what is in the Guidelines and why this information is vital to any organization implementing or thinking of implementing an Ultra HD service. Topics covered include the definition of Ultra HD video and its various elements such as HDR, Wide Color, High Frame Rate as well as Next Generation Audio. Our focus is on the impact to live-linear channels delivered over cable, satellite, terrestrial television as well as streaming video services.