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Monetising the OTT opportunity in Asia
May 27, 2021 @ 5:00 pm - 6:00 pm
More and more TV operators and content owners worldwide are offering OTT services to harness new business opportunities, and Asia is no exception. While OTT platforms are in high demand, users are getting frustrated with browsing through infinite catalogues and having to swap between different apps to find the content they seek. This phenomenon creates new business opportunities for TV operators that decide to close the gap between traditional TV and pure OTT services, and offer the best of both worlds.
Join our strategy panel with two industry leaders, Mirada CEO José Luis Vázquez and ATEME Chief Strategy Officer Rémi Beaudouin – who will analyse how to succeed in facing these new challenges and comment on current opportunities on the Asian TV market, including:
The super-aggregation strategy as a key to unlocking higher value
The potential of personalisation, with innovations such as targeted ad insertion and personalised TV content
Quality of Experience as a differentiator when moving towards OTT
How operators can create new revenue streams, and significantly improve ARPU.
The C-level conversation will focus on the Asian market, with its unique needs and characteristics that can help local and regional operators take full advantage of these new opportunities.