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Navigating the TV Advertising World: The OEM’s Perspective
January 20, 2022 @ 4:30 am - 5:30 pm
Not long ago, TV manufacturers were focused on making screens larger, thinner and more crystal clear. But with the advent of smart TVs, OEMs have had a bigger role than ever before. Join leaders from VIZIO, Samsung and LG to hear how their companies built winning ad strategies from the ground up—and learn why OEMs will remain fixtures in TV advertising’s future.
MODERATOR: Stacy Chan, Head of US Digital Marketplaces, PHD
Travis Hockersmith, Vice President, Platform+, VIZIO
Raghu Kodige, Founder and Chief Executive, LG Ads Solutions
Joe Melaragno, Head of Platform Sales & Agency Development, Samsung Ads