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Sports Leagues and Teams: New Challenges of TV and OTT Distribution
June 24, 2022 @ 1:00 am - 1:30 amFree
More and more sports clubs and leagues are looking towards digitisation of their content to reach a greater audience, better engage with fans by delivering compelling non-live content, and ultimately increase their revenue streams. Rights owners are expanding towards a broader distribution of their games beyond traditional linear broadcast, by launching their own OTT service, offering an optimised user experience and building a direct relationship with viewers.
This session will be the opportunity to fully understand the figures, datasets and overall approach deployed by Dataxis to analyse the strategies implemented by sports rights owners offering Football, Basketball or Formula 1 content.