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Targeted TV advertising – what’s in it for you, and them?
February 4, 2021 @ 2:00 am - 3:00 am
With targeted TV advertising providing one of the most significant new revenue opportunities for both platform operators and broadcasters this decade, this session considers how you build the foundations for successful, sustainable and frictionless targeted TV advertising offerings. A key part of the discussion is how platform owners and content providers can work together to enable ad replacement within premium inventory at a scale that advertisers are interested in – and why they should do it.
Our leading industry speakers, Gert Marien (Innovation Manager – TV, Adverts & Digital Media, Proximus), Christophe Kind (Director Market Development, Advanced TV Advertising, MediaKind), Gérald Sauvageon (Senior Vice President of Sales, Video/Addressable TV, Smart AdServer) and John Moulding (Editor-in-Chief, Videonet) will discuss:
Market trends in targeted TV.
Opportunities and challenges as we see more HTTP-based media delivery, and the monetisation opportunity for one-to-one advertising in the IP environment.
How linear and impressions-based advertising business models and related insertion workflows are unifying.
How to ensure regulatory compliance for the handling of data – making sure this is built into the targeted TV workflow.
How to enable user-level targeting for one-to-all, non-IP delivery (broadcast linear TV).
How to provide ad completion rate measurement with impression tracking for advertising insertion on all types of content.
How programmatic is evolving to serve the TV industry, from guaranteed deals to broadcast-standard compliance.
Why increased IP delivery is introducing new complexity when it comes to linear rights enforcement (with reference to Blackout and trick-play control, etc.) and how to manage that.
Register to watch this FREE one hour webinar on Wednesday 3 February at 4pm CET/ 3pm GMT.