Marketron, the leading provider of revenue management and digital advertising software solutions, today announced details on its Radio’s Digital Transformation webinar series. With the first scheduled for July 15, this free, six-webinar series is designed to empower radio stations to grow their digital revenues. The webinar series accompanies the release of Marketron’s new e-book, “Digital Transformation Playbook: A Play-by-Play Guide for Broadcasters to Grow Digital Advertising Revenue,” a step-by-step action plan for broadcasters looking to grow their digital operations.

“In terms of sheer product value, radio has always been hard to beat as an advertising medium. Radio has historically been one of the most cost-effective channels out there, offering outstanding geographical reach in a single tactic. But now, more and more broadcasters are recognising the potential of digital advertising to drive future growth,” said Marketron CEO Jim Howard. “With our new e-book and accompanying webinar series, we offer an action plan for broadcasters to target and maximize digital opportunities and address the significant challenge they will face as they begin to monetize digital inventory. At Marketron, we’re ready to help our radio customers leverage digital advertising to grow revenue and achieve market leadership.”

The new e-book is now available for download at http://marketron.com/digital-transformation-playbook/