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The Quarantined Content Consumer – presented by WhipFLASH
April 9, 2020 @ 2:00 am - 2:30 pm
Today’s “social distancing” dynamic goes beyond binge watching and is redefining the viewing landscape. Adapting to this rapidly changing environment requires the ability to quickly understand why consumers are engaging in content, beyond just traditional viewership metrics, and to interpret and adjust to those patterns in real-time.
Based on proprietary first party consumer data, we will explore how consumers are feeling, and what they are watching and why, during this volatile time of self-isolation. With the entertainment industry spending on content at an unprecedented pace, it’s critical to know your customer and offer the right content choices for the right platform.
Carol Hanley is a media industry veteran who has shaped digital innovation and fueled data-driven growth strategies for some of the world’s largest entertainment organizations for more than 25 years. At Whip Media Group, Carol leads strategy, revenue growth, business development, data and client solutions for the organization. The Whip Media Group companies, including Mediamorph, TV Time and TheTVDB, offer a unique, integrated solution that empowers the world’s leading media and entertainment organizations to efficiently deliver, optimize and monetize their content. Prior to Whip Media Group, Carol served as CRO of Deluxe Entertainment Services Group. She also spent thirteen years as the EVP Chief Revenue and Marketing Officer at Nielsen Audio. In 2018 and 2019, Carol was named to Cynopsis Media’s Top 100 Women in Media list.
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