Join Genelec at IBC in Amsterdam, where the company will bring a wide range of broadcast monitoring solutions together in one space. Head to room 10.E106 (Hall 10), with a second, hands-on setup at the Genelec Outdoor OB Truck (0.A40).
This is your chance to hear real broadcast and OB scenarios in action.
Schedule – Must-Attend Presentations
Raising the Bar
11 September | 4pm | Genelec Room (10.E106)
Everyone says, “AI will do the dubbing and the studios will empty.” Donato Masci, CEO of Studio Sound Service, sees the opposite: AI raises the bar, and it hands designers the tools to clear it. Drawing on the rooms his team has designed for Iyuno across three continents, for Dubbing Brothers, for Cinecittà and for many other dubbing and post-production facilities, he shows what “really good” means for a voice in 2026, and how smaller rooms, tighter budgets and shorter deadlines are met with a new way of designing: wave-based simulation calibrated on real materials and AI-assisted optimisation of monitor placement and low-frequency treatment. Better rooms for better voices: the future of broadcast from the point of view of the studio.
See What You Hear
11 and 13 September | 11am | Genelec Room (10.E106)
Immersive audio introduces new creative possibilities but also new challenges. Great immersive productions rely on both accurate monitoring and accurate metering. In this session, discover how Genelec’s immersive monitoring solutions and RTW’s immersive metering work together to provide complete confidence throughout the production process. Learn how to visualise complex multichannel content, verify immersive mixes and ensure they translate as intended.
When Every Word Matters
12 and 14 September | 11am | Genelec Room (10.E106)
Accurate monitoring is the foundation of mixing clear dialogue, but how do you objectively verify that audiences will understand every word? Join Genelec and RTW as we compare traditional loudness-based approaches with Fraunhofer’s AI-powered dialogue intelligibility measurement – exploring their strengths, limitations and what each can tell you about speech clarity.
Happy Hour
Genelec is hosting Happy Hour at 5pm, 11–13 September, indoors in room 10.E106. Come by for drinks with the team. No agenda is required.
Visit https://www.genelec.com
