Grass Valley, the developer of solutions for live production, brings to the IBC 2023 Show an extensive product portfolio that it says is designed to support the dynamically changing live content creation, processing and distribution needs of today’s Media & Entertainment professionals on stand 9-A01.
With its “Anytime, Anywhere, Any Way” exhibit theme, Grass Valley showcases a powerful, open ecosystem that unifies the traditional hardware that broadcasters have long relied upon with next-gen software-driven solutions, such as its innovative, cloud-native AMPP (Agile Media Processing Platform) production and distribution ecosystem.
“Major organisations around the world have put their faith and trust in our innovation and service that has made us one of the most trusted brands in our industry. Grass Valley has taken a leadership role in creating what is rapidly becoming the platform standard for our industry built to solve the most intense issues our industry is facing,” said Louis Hernandez Jr, CEO for Grass Valley.
“With our GV Media Universe, AMPP, and the scalability and upgradeability of our hardware and software products across the suite, customers can now rapidly tailor their workflows based upon whichever traditional, hybrid or cloud approach best serves their needs today, and well into the future. With Grass Valley, there’s no longer a binary approach to choosing between ground and cloud,” added Hernandez Jr.
As the industry’s digital transformation continues, video professionals and media organisations are benefiting from the freedom to migrate between hardware, software and cloud approaches – or hybrid modes of their choosing – in response to market pressures and opportunities.
Whether they choose a fully hardware-based facility, remote or mobile workflows or an all-in cloud strategy, AMPP – and the entire Grass Valley portfolio – give them the features and capabilities they need where and when they need it. AMPP lets them ramp up or down and expand or collapse their capabilities anyway they wish, for whatever duration they need.
As a fully cloud-native solution, AMPP is a highly secure, reliable open ecosystem architected with standard REST APIs throughout, integrating applications from 80 third-party partner companies, as well as over 100 cloud-native applications of its own. Standard REST API integration points for every part of the solution allow for tight integration to both customer and third-party control and deployment solutions, whilst comprehensive signal format support means that AMPP can be inserted into the customers’ signal path anywhere it’s required, from simple graphics overlays through to full workflow chains.
Visitors to Grass Valley’s IBC exhibit will see best-in-class solutions geared to live sports, newsrooms, and entertainment production for linear broadcast, media streaming and/or over-the-top services.
“While we continually innovate and upgrade our products based on our customers’ ever-evolving needs, we’re committed to preserving the familiar interfaces, control panels and functionality that Grass Valley operators have come to count on, regardless of whether their equipment resides locally, in data centres, at remote sites, on trucks, in the cloud or a mix of them all,” said Ian Fletcher, CTO for Grass Valley.
Considered the industry standard, Grass Valley video production switchers are widely installed in all sorts of Tier-1 production facilities, including broadcast networks, mobile OB units and remote sites, as well as studios run by corporations, universities, and houses of worship. A popular high-end choice is the Grass Valley K-Frame XP video processing engine, which can be controlled by control surfaces like the Grass Valley Kayenne, Karrera and Korona. Grass Valley’s software-based switcher and production solutions powered by AMPP further complement the portfolio to cater to any and all events.
Keeping the Future in Sight
The Grass Valley LDX 100 series broadcast camera platform exemplifies the flexibility and upgradeability of key products in its portfolio. This revolutionary camera system lets customers choose the camera/XCU configuration (and IP and SDI functionality) of their choice. It also lets them choose to license an upgrade to full IP connectivity later to do remote productions more efficiently. Whether it’s the video format or ability to do slow motion, customers have options, such as taking a 1080p camera today and licensing it for 4K for just a couple of weeks.
“As we further innovate software- and cloud-driven product lines, the industry can rest assured that we remain committed to dedicated, on-premises hardware. And as we enhance these systems, freelance crews will be able to sit down to familiar control panels without any learning curves to delay live production,” said Hernandez Jr. “With our GV One programme, we now offer timely personalised customer support and issue resolution to ensure that productions keep moving forward. While change is inevitable in the Media & Entertainment technology sector, navigating it need not be disruptive, but rather a smooth, seamless and rewarding experience.”