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Monday, July 22, 2024

MediaKind’s ‘BEAM’: A Quantum Leap

On stand #1D.25 at IBC2023, MediaKind is converging all existing Video Contribution and Distribution functionalities while extending its use-case scope to include cloud-edge processing to deliver pristine video quality with maximum efficiency.

The desire for live events and instant news coverage is fuelling the growth of live content acquisition and the complexity driven by its distribution at scale. This expansion requires utmost operational simplicity, high configurability, and native integration with cloud production workflows, all while preserving the highest video quality with low latency.

Introducing Beam – Built from a modular software architecture that addresses traditional contribution and distribution blueprints, it adds the necessary IP connectivity to transmit live video from the ground to the cloud and vice versa. This enhances functional diversity and quality in cloud production workflows.

Beam combines MediaKind’s cloud-native media software stack with high-efficiency processing appliances boasting optimized form factors, density flexibility, hardware acceleration, low energy footprint, and comprehensive connectivity.

With Beam’s distinctive edge cloud architecture, the same units can be repurposed to handle various workflows, cutting down on cloud processing expenses. This versatility extends from managing multiple video contribution feeds to executing edge transcoding and facilitating regionalized content distribution. Beam’s adaptability to suit workflow requirements offers distinct advantages, particularly for sports and event venues. They can now consolidate their video connectivity into fewer configurable units linked within their cloud production infrastructure.

“In an era where sports, live events, and news are captivating audiences, Beam empowers live media providers, sports, and event venues to adapt, innovate, and deliver the best possible experiences to their audiences. We are excited to bring a condensed version of our Emmy-award-winning technology to the market in a form factor suitable for most operational environments.” – Boris Felts, Chief Product Officer, MediaKind.


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