Sunday, May 26, 2024

NAGRA and 2G Digital Post Enable AI-based Content Fulfilment and Localisation

NAGRA, a Kudelski Group company and the world’s leading independent provider of evolving content protection and media and entertainment solutions, has announced a partnership with 2G Digital Post, a post-production and localisation services provider based in Burbank, California.

According to the two companies, the growing demand for localisation services is creating bottlenecks in the digital supply chain, pushing the industry to develop new ways of securely scaling and optimising the distribution of localized content. At the same time, it has created more attack surfaces for pirates which can lead to significant erosion of content value as a result. The innovative partnership combines 2G Digital Post’s new Automated Intelligence approach with NAGRA’s forensic watermarking solution to not only accelerate the content pipeline but preserve its value throughout the localization process for secure and efficient content distribution.

“The need for security is greater than ever, particularly in production and post-production, as content owners, and the industry as a whole, are looking for more ways to preserve and grow content value,” said Nancy Goldberg, Executive Vice President and Chief Marketing & Sales Officer at NAGRA. “With this combined solution, content owners can scale localisation services in a secure way with the peace of mind that any illicit pirate activity can be traced at any point in the localization process.”

Allan McLennan, President, c.g.a of 2G Digital Post commented, “We’re proud to be seen as the hallmark for quality by our entertainment customers and this partnership aims to offer targeted services that respond to and support today’s dynamic market. Working with NAGRA, a leader in content security solutions, we’re excited to enhance our AI based – automated intelligence and machine-learning solutions to help both improve quality and secure media and entertainment’s future in content distribution.”

NAGRA NexGuard Forensic Watermarking is part of a comprehensive line-up of solutions to guard against service and content piracy. Security solutions for production, post-production and distribution will be a key focus of the NAGRA IBC Showcase, extending from plug-ins for leading post-production software companies to securing content during the localisation and distribution process with 2G Digital Post.

NAGRA and 2G Digital Post will be on hand at IBC, from September 15-18, 2023, in Amsterdam, to discuss this partnership.

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