Sunday, April 14, 2024

Projective Showcases Enhanced Post-Production Workflows at IBC 2023

Projective Technology, a software provider that brings structure to post-production workflows for broadcasters, creative agencies and post-production facilities worldwide, is returning to the IBC Show, held in Amsterdam from September 15 through 18, 2023, together with partner x-dream-distribution GmbH at booth 7.C25.

Projective will showcase its latest innovations within its flagship product, Strawberry, featuring an intuitive user experience that reduces administrative tasks for both IT and creative teams and enables effortless collaboration and post-production at scale, whether on- or off-premises, hybrid, or even in a global multi-site environment. Attendees can book a meeting to experience Projective solutions first hand, including a new integration with LucidLink low-latency remote working platform that enables users to move their creative services to the cloud.

“IBC continues to bring together key stakeholders across the industry, providing a unique opportunity for the Projective team to meet our customers and partners, discuss their day-to-day challenges and demonstrate how our solutions address them,” states Derek Barrilleaux, Chief Executive Officer, Projective. “With today’s highly increased demand for more content, we are excited to bring a range of new capabilities that will help our customers further enhance their post-production efficiency and scalability, anytime, anywhere”.

Projective Solutions at IBC 2023

At IBC 2023 (Hall 7 — 7.C25), Projective and its partner x-dream-distribution GmbH will showcase the following offerings:

Strawberry Cloud: an industry game changer – Projective’s unique collaboration with LucidLink enables Strawberry users to run their post-production projects in a cloud-first configuration. The powerful integration brings the best of both worlds: the structure, security, and versatility of Strawberry with the low latency content portability of LucidLink. The solution empowers post-production teams to collaborate seamlessly in the cloud, securely, on the same content and in real-time.

Strawberry Skies: A hybrid cloud infrastructure that extends Strawberry’s collaboration tools to anywhere in the world. Remote editing, review/approval, and project work moves beyond the walls of the facility while maintaining perfect sync.

Strawberry Multi-site: A system that unifies production environments across multiple locations, providing a single, cohesive experience between production islands. Project structure, access control, and metadata can all be standardized globally.

Osiris: A lightweight client software that offers Avid-style bin locking for both Windows and macOS clients, allowing users to work seamlessly on nearly any storage system.

Strawberry On-site: An innovative framework for automating creative projects, enabling production facilities to do more with less, empowering collaboration, improving content security, and accelerating project turnaround.


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