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Saturday, October 17, 2026

A Decade of Data: How Video Priorities Have Changed

Bitmovin’s 10th annual Video Industry Report is built on the same questions, asked to a new generation of video teams every year for a decade. That long view reveals just how much has shifted, and some of the changes might surprise you.

Download the report to see the full ten-year trendlines behind today’s priorities.

Download the Video Industry Report

Four shifts you’ll uncover:

  • Video start time dropped from the industry’s top QoE priority in 2020 (64 percent) to just 28 percent today.
  • Low latency fell from the #1 innovation opportunity in 2021 (43 percent) to just 8 percent today.
  • SRT usage for live contribution jumped from 7 percent to 29 percent in a single year.
  • AI coding tools reached 46 percent daily use, a category that barely existed a few years ago.

Explore the full decade of data shaping where video is headed next.

Visit https://bitmovin.com

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