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Tuesday, July 16, 2024

ABC Managing Director – “Our Digital First Strategy is Working”

Appearing before the Australian Federal Government’s Senate Estimates Committee, ABC Managing Director David Anderson has reported that “… our digital first strategy is working.”

According to the ABC MD, “ABC iview web and app, and both the ABC listen and ABC News apps are all up compared to last financial year.

“In January 2024, more than 32 million hours of content was consumed on ABC iview. The ABC is #2 in Digital News audience rankings and #1 for general news. 480,000 people now use the ABC listen app on a weekly basis.

“Sport was a primary audience driver across audio this summer with Test Cricket and the Australian Open Tennis delivering strong audiences. Overall, Sport delivered close to 2 million streams across the 6-week period.”

Anderson also reported that ABC’s third-party reach has grown – 25% of the Australian adult population has now watched, read or listened to ABC content on a third-party platform.

“There is more to be done and there is no room for complacency, but I am confident the evolution of the ABC into a modern digital media service is heading in the right direction,” he said.

Anderson also highlighted the national broadcaster’s role in keeping the public up-to-date with emergency situations across the country.

“Since the start of July 2023, the ABC Emergency team has activated for more than 475 events (up until 3 Feb 2024),” he said.

“I would like to particularly acknowledge the incredible work of our North Queensland teams who delivered more than 65 hours of emergency coverage around tropical cyclones Jasper and Kirrily.

“Rural and regional communities know and trust the ABC for good reason. We have earned their trust through our hard work and dedication to those communities. I’m proud to say the ABC has once again proven to be a critical source of trusted information to help keep people safe.”


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