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Tuesday, July 23, 2024

ATEME to Support China’s Video Industry with AVS2 Integration

ATEME, the provider of video delivery solutions for broadcast, cable, DTH, IPTV and OTT, has announced it has integrated the second-generation Chinese-developed Audio Video Standard (AVS2) into its TITAN range of products. AVS2 is the digital audio and video compression standard formulated by the Audio and Video Coding Standard Workgroup of China and is positioned as an alternative solution to HEVC or AV1. AVS2’s primary application is Ultra HD video, supporting the efficient compression of ultra-high-resolution (4K and above) and HDR.

Members of the Audio and Video Coding Standard Workgroup of China include: Alibaba Cloud, Beijing Film Academy, Beijing Peony Digital Video Electronics Co., CCTV, Hikvision Digital Technology Co., Hisense Group, Huawei Technologies Co., LG Electronics, MediaTek(Beijing) Inc., QUALCOMM Wireless Communication Technologies (China) Limited, Sony(China) Limited, Tencent Technology (Shenzhen) Company Limited, Tencent Music Entertainment Technology (Shenzhen) Co., Ltd., ZTE Corporation, and numerous universities, among others.

According to the company, “By integrating AVS2 into ATEME’s TITAN solutions, ATEME reinforces its commitment to the Chinese market. ATEME has a solid reputation in China for being a reliable provider of innovative video processing solutions. This latest development comes as the Chinese video industry continues to face a changing landscape with an increasing number of cable operators powering UHD broadcast and OTT services. ATEME’s Chinese customers, all of whom are major tier-1 players, are now able to take advantage of high video quality at lower bitrate and HDR technology to offer viewers an amazing quality of experience.”

Xiao Zhang, Sales Director, ATEME, commented: “Our technology powers hundreds of 4K broadcast channels worldwide and our solutions are highly scalable for HDR. The full control of these technologies grants not only unmatched performance but also a high level of flexibility. With AVS2 integrated into our TITAN solution line, we’re reaffirming our commitment to our Chinese customers and giving them the tools they need to offer unparalleled video quality in what is an increasingly competitive landscape.”


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