Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, with 88 percent of people engaging with broadcast TV or BVOD monthly, according to new Virtual Australia (VOZ) data from OzTAM.
OzTAM’s new bi-annual VOZ Total TV Viewing Report highlights Australian viewing trends drawn from the VOZ Total TV currency database. It analyses the billions of minutes viewed across broadcast TV and BVOD and presents topline trends for industry use.
VOZ is Australia’s official ‘Total TV’ measurement standard, unifying broadcast TV and BVOD viewing into a single, de-duplicated, cross-platform database. It combines ratings from more than 20,000 individuals daily in 8,300 OzTAM and Regional TAM panel homes, with data from over 16 million connected devices streaming BVOD each month. VOZ covers ABC, Seven, Nine, 10 and SBS, their regional affiliates and BVOD services nationally. It does not include SVOD or AVOD viewing.
The VOZ Total TV Viewing Report is based solely on Australia’s official broadcast TV and BVOD data, the industry currency for analysing free-to-air content and advertising performance. VOZ is distinct from OzTAM’s new Streamscape report, which incorporates subscription video-on-demand (SVOD) and advertising supported video-on-demand (AVOD) viewing.
Key Viewing Insights – H1 2025
- Weekly viewing minutes increased 2.5 percent year-on-year.
- Nearly nine in 10 Australians engaged with broadcast TV or BVOD each month.
- Australians watched over 16 billion minutes of broadcast content each week, with BVOD accounting for 2.2 billion minutes.
- Live streaming drove a 41 percent year-on-year lift in BVOD viewing, rising to 31.4 percent for 16–39s (based on VOZ data only; excludes SVOD/AVOD viewing).
- Australians watch more than 41 hours of VOZ Total TV each month, mostly via the TV set.
- BVOD-exclusive viewing added almost 11 percent to VOZ Total TV’s weekly reach on average, and as much as 19 percent incremental monthly reach for the 16–39 demographic.
- Sunday remains the highest reaching day for VOZ Total TV.
- Drama drives the highest proportion of BVOD viewing, while sport accounts for around 9–10 percent of both broadcast TV and BVOD consumption.
- Viewers continue to turn to broadcast TV for major news events like ex-Tropical Cyclone Alfred and the 2025 Federal Election.
OzTAM CEO, Karen Halligan, said: “This report showcases not only the strength and continued evolution of television as a platform, but also the depth of data available within our VOZ database. For our time-stretched industry, having key trends readily accessible from a robust and credible source is central to OzTAM’s role in supporting the market, and we look forward to delivering this report each half-year.”
Report Coverage
The VOZ Total TV Viewing Report for the period 29 December 2024 – 28 June 2025 focuses on five key areas:
- The VOZ Total Television Landscape.
- How We Watch.
- Who Is Watching and How Much.
- Broadcast TV and BVOD Reach.
- What We’re Watching.
The report will be published twice a year with a follow-up edition combining H2 and full-year results. Additional quarterly snapshots are also available via the Insights section of the VOZ website.
Visit https://virtualoz.com.au
