Saturday, October 8, 2022

AWS Announces Global Expansion of AWS Local Zones

Amazon Web Services, Inc. (AWS) has announced the completion of its first 16 AWS Local Zones in the U.S. and plans to launch new AWS Local Zones in 32 new metropolitan areas in 26 countries around the world.

AWS Local Zones are a type of infrastructure deployment that extends AWS Regions to place compute, storage, database, and other AWS services at the edge of the cloud near large population, industry, and information technology (IT) centers—enabling customers to deploy applications that require single-digit millisecond latency closer to end users or on-premises data centers. AWS Local Zones allow customers to use core AWS services locally while seamlessly connecting to the rest of their workloads running in AWS Regions with the same elasticity, pay-as-you-go model, application programming interfaces (APIs), and toolsets. To learn more about AWS Local Zones, visit aws.amazon.com/about-aws/global-infrastructure/localzones.

The vast majority of customers receive the necessary latency required to support their applications’ performance by running them in AWS Regions (geographic locations around the world where AWS clusters data centers to serve customers in local AWS Availability Zones). However, for applications that require ultra-low latency (e.g., remote real-time gaming, media and entertainment content creation, live video streaming, engineering simulations, augmented and virtual reality, machine learning inference at the edge, etc.), customers want AWS infrastructure closer to their end users to support a seamless experience. Other customers have local data residency requirements where they must run parts of their applications in on-premises data centers, but they also want to take advantage of AWS services and similarly benefit from the ultra-low latency that AWS Local Zones can provide to these types of hybrid applications. Both of these use cases would otherwise require customers to procure, operate, and maintain IT infrastructure—and use a different set of APIs and tools for the on-premises and AWS environments—which creates unnecessary costs and operational complexity.

Over the next two years, new AWS Local Zones will launch in Amsterdam, Athens, Auckland, Bangkok, Bengaluru, Berlin, Bogotá, Brisbane, Brussels, Buenos Aires, Chennai, Copenhagen, Delhi, Hanoi, Helsinki, Johannesburg, Kolkata, Lima, Lisbon, Manila, Munich, Nairobi, Oslo, Perth, Prague, Querétaro, Rio de Janeiro, Santiago, Toronto, Vancouver, Vienna, and Warsaw. The new AWS Local Zones will give customers around the world the ability to offer hundreds of millions of end users single-digit millisecond performance for their applications. Using AWS Local Zones, customers outside the U.S. have the ability to meet data residency requirements in regulated sectors like health care and life sciences, financial services, and government.

AWS manages and supports Local Zones, meaning customers do not need to incur the expense and effort of procuring, operating, and maintaining infrastructure in various cities to support low-latency applications. Customers can connect to AWS Local Zones through an internet connection or use AWS Direct Connect to route traffic over a private AWS network connection.

“The edge of the cloud is expanding and is now becoming available virtually everywhere,” said Prasad Kalyanaraman, Vice President of Infrastructure Services at AWS. “Thousands of AWS customers using U.S.-based AWS Local Zones are able to optimize low-latency applications designed specifically for their industries and the use cases of their customers. With the success of our first Local Zones in 16 U.S. cities, we are expanding to more locations for our customers around the world who have asked for these same capabilities to push the edge of cloud services to new places. AWS Local Zones will now be available in over 30 new locations globally, providing customers with a powerful new capability to leverage cloud services within a few milliseconds of hundreds of millions of end users around the world.”

Netflix is one of the world’s leading entertainment services with 214 million paid memberships in over 190 countries for TV series, documentaries, and feature films across a wide variety of genres and languages.

“Netflix is poised to become one of the world’s most prolific producers of visual effects and original animated content. To meet that demand, we are hiring the best artistic talent from all over the world. These artists need specialized hardware and access to petabytes of images to create stunning visual effects and animations,” said Stephen Kowalski, Director of Digital Production Infrastructure Engineering at Netflix. “Historically, artists had specialized machines built for them at their desks; now, we are working to move their workstations to AWS to take advantage of the cloud. In order to provide a good working experience for our artists, they need low latency access to their virtual workstations. AWS Local Zones brings cloud resources closer to our artists and have been a game changer for these applications. By taking advantage of AWS Local Zones, we have migrated a portion of our content creation process to AWS while ensuring an even better experience for artists. We are excited about the expansion of AWS Local Zones globally, which brings cloud resources closer to creators, allowing artists to get to work anywhere in the world and create without boundaries.”

Finland-based Supercell is one of the most recognised mobile game developers in the world. Since its founding in 2010, Supercell has brought five chart-topping games to the market: Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars.

“Our player base has scaled at an incredible pace, and we have relied on AWS to manage our infrastructure and match our growth. We deploy game servers in multiple AWS Regions today to serve our end users globally and evaluate all new Regions as they come online,” said Juho Mäkinen, Lead of Infrastructure and Services at Supercell. “We are also using AWS Local Zones as deployment targets in the U.S., and we are considering additional Local Zones as they become available in order to bring the latency-sensitive portions of game servers closer to more end users.”

The FOX Corporation creates and distributes some of the most compelling entertainment, sports, and news content in the industry, through its iconic domestic brands including FOX Entertainment, FOX Sports, FOX News Media, and the network of FOX television stations.

“Home to exceptional artists, it’s our mission to find and leverage technology which removes any friction or barrier from the creative process, allowing our storytellers to focus solely on the content, not the way it’s created,” said Christian Kennel, Vice President Post and Production Technology at FOX Entertainment. “With AWS Local Zones in close proximity to our production hubs, shoots, and the famed FOX lot, we’re able to deliver cloud resources directly to our artists, allowing them to craft their vision without the limitations of traditional remote solutions. Creative workflows like editorial, motion graphics, and finishing demand ultra-low latency, and AWS represents the best of breed solution that FOX has come to rely upon. Integrating AWS into the FOX workflow enables us to execute and deploy much faster, taking us closer to the goal of allowing artists to create from the field, the home, or the lot, with seamless access to every resource necessary to create the award-winning content for which FOX is known.”

JackTrip Labs leverages edge computing technologies to bring live music over the internet to patrons everywhere. When performing music over the internet, low audio latency between performers is critical for a smooth experience.

“JackTrip is using AWS Local Zones to run low-latency audio servers closer to musicians, enabling musicians to perform live music together over the internet,” said Mike Dickey, CEO at JackTrip Labs. “With the expansion of AWS Local Zones to more than 30 cities around the world, we are able to provide more robust, high-fidelity interactions for more musicians around the world to connect with audiences anywhere.”

Esports Engine is a turnkey esports solutions company working with gaming publishers, rightsholders, brands, and teams to provide production, broadcast, tournament, and program design.

“In gaming production, low latency matters and every millisecond counts. Having high-powered computing available in proximity lets us quickly scale up our productions as needed,” said Ryan Thompson, Co-Founder and Chief Production Officer at Esports Engine. “With AWS Local Zones, we’re able to deploy resources in more geographic locations across our multiple studios. This has been integral to the success of our crew members who are able to access cloud studio servers at such low latency that it almost feels like they’re using a computer locally.”

Pre1.com is a leading CRM/ad management software platform for the newspaper industry.

“Our clients have typically run their applications on local hardware, but with the advent of COVID and the fast pace of social media environments, the media world had to make a change to keep up,” said Don Bauernfeind, CEO at Pre1.com. “AWS Local Zones provided us with a great solution that we could offer to our clients. We were able to move their applications to the cloud with low latency and high stability. Our clients reduced their local hardware support costs while improving overall operational efficiency. Plus, it has made our life better from a support perspective. We are constantly looking for ways to collaborate with AWS to help us find a win-win for our clients and our team.”

Visit https://aws.amazon.com

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