Magnite (NASDAQ: MGNI) has announced that Banijay Rights, the global distribution arm of content producer Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.
Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. Banijay has produced world-famous shows, including Deal or No Deal and Survivor, and these technology integrations with Magnite and SpringServe will help deliver broadcaster-level premium inventory across this high-quality content. Banijay Rights recently announced the launch of its new FAST channel, Horizons, featuring premium UK entertainment content from its 160,000-plus hour catalogue. Horizons was added to its suite of live FAST channels in September – which now stands at 22 FAST channels and over 110 live streams.
Magnite’s SSP will provide Banijay with monetisation tools specifically built to support premium, long-form video and high-quality viewing experiences. SpringServe’s ad serving capabilities offer Banijay enhanced insight, transparency, and control to enable more efficient and accurate management of advertising for more optimal video ad experiences. Banijay will have access to ad serving innovations including SpringServe’s BingeWatcher product which automates the creative review process to help improve ad experiences and drive campaign success.
“We are always looking to take a proactive approach when monetising our FAST channels so working with leading technology platforms in advertising – Magnite and SpringServe – is a great fit for our strategy,” said Shaun Keeble, VP Digital at Banijay Rights.
“Ad-supported streaming is growing steadily due to consumers’ desire for more choice and access to high quality TV content,” said Sam Wilson, Managing Director of CTV, EMEA at Magnite. “We’re looking forward to capturing this opportunity with Banijay by helping them gain greater insight and control around their inventory and using those learnings to aid in improving monetisation.”
“The need to deliver a premium ad experience to complement streaming inventory is vital to success for FASTs,” said Sarah Gaudszun, Commercial Director, EMEA at SpringServe. “Our collaboration with Banijay Rights will help them more effectively manage advertising and we look forward to collaborating with their team to provide a premium experience for viewers.”