Experienced and highly-respected B2B marketing professional Craig Thomas has joined Broadband Forum as its new Senior Director, Strategic Marketing, reinforcing the open organisation’s position as the broadband industry’s most relevant standards initiative.
Bringing extensive experience in technical and commercial sales and marketing, Thomas will ensure Broadband Forum continues to be central to the industry discussion on standardisation. This is especially important as service providers evolve their networks to Cloud-based infrastructures, integrate open source software and prepare for the era of 5G and the Connected Home.
“I am delighted to join the communications industry’s leading organisation focused on shaping the future of broadband and driving innovation across the industry,” said Thomas. “The conversation around standards remains as important as ever, perhaps even more so, as new technologies play an increasing role in broadband networks. With the expertise of Broadband Forum, we can ensure a smooth evolution and continue to play a pivotal role in building the broadband foundations of the future.”
A leading communicator within the telecoms vendor and service provider industry, Thomas most recently held the position of Senior Director Marketing at Abzorb. He also spent seven years as Senior Director International Marketing at Calix following roles at Tellabs, Tiscali UK Business Services, Cosine Communications, Ericsson and Alcatel and Newbridge Networks.
As Cloud technologies such as Software Defined Networking (SDN) and Network Functions Virtualization (NFV) continue to pave the way for an agile future, combined with the exponential growth of new technologies such as 5G, Broadband Forum is firmly focused on creating a thriving broadband ecosystem. Its Open Broadband initiative brings together the best of open source and open standards, enabling cost-effective migration and seamless upgrades for operators.
“Our objective is to continually accelerate the adoption of our work by bringing valuable services to those across the industry and Craig’s appointment highlights our continued efforts to achieve this,” said Robin Mersh, CEO at Broadband Forum. “We continue to combine innovation with standards to deliver ultra-fast broadband services and unlock potential for new revenue streams effectively and dynamically across the industry.”