Broadcast Solutions has taken another major step in its growth trajectory with the appointment of Christer Pålsson as Chief Sales Officer (CSO), effective 1 September 2026. As the company continues to grow internationally, the new position of CSO is a vital step in enhancing collaboration between the companies and brands in the group, as well as driving new business opportunities.
Pålsson is a well-known figure in the media industry, having played a key role in the growth of NEP as a leader in production technology. Starting in his native Sweden, his responsibilities grew to include the role of President of NEP Europe. Over almost 20 years, his career encompassed sales, commercial management and operations, as well as production, experience which makes him an ideal fit for the growing Broadcast Solutions group.
“Through acquisitions and organic growth, we have positioned our company to be an innovator and pacemaker in the changing media technology world,” said Stefan Breder, co-CEO of Broadcast Solutions. “We wanted to strengthen our international sales leadership and create better alignment across the group. Pålsson combines a strong understanding of our industry with extensive international commercial experience, making him an excellent fit for this role.”
Co-CEO Maximilian Breder added: “We are excited that we have been able to appoint Christer Pålsson to this new role. His experience will be invaluable as we further develop our four strategic pillars: Broadcast, Governmental Communication, Camera Support and Media Technology. We believe he will help us strengthen collaboration across these areas while opening up new opportunities for the group. Across the business, we are all very much looking forward to working with him.”
Christer Pålsson said: “In 20 years running a major business, you get to know which suppliers and technology partners really understand what users need. Broadcast Solutions has consistently demonstrated its deep industry expertise, its commitment to understanding the needs of television and radio production companies, and its ability to deliver innovative, practical and timely solutions.
“I am very much looking forward to getting to know all of the family: the hardware and software companies, as well as the systems designers and builders,” he added. “With such strength in depth, allied to a strong market reputation and proven relationships, I am confident Broadcast Solutions will continue to grow in strength and scope, and I am excited to play a part in that.”
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