Cinedigm (NASDAQ: CIDM), the independent streaming company super-serving enthusiast audiences, today announced a major step towards becoming the premier provider of Faith and Family content with the acquisition of movie review and ratings service Dove.org and faith-based streaming platform Christian Cinema from Giving Company. These two well-known brands will be combined with Cinedigm’s existing streaming service the Dove Channel, providing a single-stop solution for faith and family entertainment across subscription, advertising, commerce, editorial and podcasts.
Founded in 1991, Dove.org’s mission is “to encourage and promote the creation, production, distribution and consumption of wholesome family entertainment”. Its legacy goes back two decades to the organisation’s first ‘Dove Approved’ seal of approval given to thousands of titles since inception. Today the organisation publishes reviews, news, podcasts and rates films, TV shows, video games, online content and more through its website, email newsletters and social channels to help families make informed media choices. Cinedigm and Dove.org first partnered in 2015 to launch the family-focused Dove Channel, and Cinedigm will now operate both services by integrating them together in order to super-serve consumers seeking safe, family-friendly content.
The acquisition dramatically strengthens Cinedigm’s position in the fast-growing Faith and Family film and TV market vertical, which, according to a study published by Grandview Research in 2020, is estimated at more than $1.5 billion dollars annually in North America and is expected to grow at 20 percent CAGR through 2027.
Christian Cinema is a leading transactional video-on-demand (TVOD) service for faith-based films, offering the ability to buy or rent movies with Christian values via ChristianCinema.com as well as leading app platforms such as Apple TV, iOS, Android, Roku, Chromecast, Amazon Fire TV, and Amazon Fire tablets.
“Over the last few years, we have perfected what we think is the best approach to enthusiast streaming: giving customers more of what they want in the medium they want – movies, podcasts, editorial, commerce – under the business model of their choice,” said Erick Opeka, President and Chief Strategy Officer of Cinedigm. “This has led to record growth in other verticals for us, including Fandom, Genre, and Asian content, and we think that Faith & Family could be bigger than all of those combined. This pair of acquisitions immediately provides us with an established consumer base, immediately accretive revenue, and multiple new avenues for growth. Much like we have done in other verticals, we expect to dramatically ramp up our offerings in original theatrical releases, podcasts, publishing, audiobooks and more. It is an exciting time to see this culmination after nearly eight years of successful partnership with Dove.org and Giving Company.”
“As an advocate for entertainment and media that reflects faith and family values, I couldn’t be more excited about the opportunities that will come from Christian Cinema becoming part of the Cinedigm family,” said David Henriksen, President and CEO of Giving Company. “The audience for Faith and Family-focused content is powerful, passionate and growing – yet very underserved. I am convinced that the sky is the limit for how these services can grow with the addition of advanced technology, content and marketing expertise from Cinedigm. Cinedigm is the perfect long-term home for Christian Cinema and Dove.org.”