Cinedigm Corp. (NASDAQ:CIDM), a streaming company dedicated to serving enthusiast fan bases, today announced that as part of a new far-reaching agreement it will integrate ROW8 into the Company’s recently launched flagship streaming service, Cineverse. Through this partnership with ROW8, Cineverse will offer consumers the ability to rent recently released premium theatrical movies on a transactional video-on-demand basis. ROW8 offers the latest Hollywood movies, fresh from their theatrical runs and makes them available to consumers before they are released on subscription streaming services.
The Company will substantially increase the breadth of content on Cineverse and through this partnership, Cineverse will offer access to premium content via a ‘Still in Theaters’ promotional shelf on the service’s main page and a dedicated section on Cineverse showcasing ROW8’s full content offering. This capability will be added in the coming months.
The partnership also will expand Cinedigm’s TVOD distribution capabilities by providing the Company with the ability to launch its own upcoming theatrical titles on Cineverse transactionally via ROW8’s own multi-platform movie streaming service, available on all major platforms. ROW8 currently has licensing deals with major Hollywood studios including Disney, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures, and Warner Bros., among others.
Remarked President and Chief Strategy Officer of Cinedigm Erick Opeka, “ROW8 is renowned for their consumer-friendly approach to transactional streaming and their offering of both Studio and Independent new releases and evergreen titles dramatically enhances Cineverse’s library. With this deal, Cinedigm joins an elite club of global scale streaming platforms that offer in-theatre and new release films. Combined with our next generation search technology, we think we will offer movie lovers one of the most compelling and complete streaming experiences in the industry.”