Given that streaming is up 266 percent over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21 percent over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video – whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions – will continue to entertain populations the world over. Other State of Streaming highlights include:
Quality impacts quantity: Engagement and quality of the experience for viewers are highly correlated with viewers tuning out as buffering increases or picture quality declines.
Big screen domination persisted: Despite seeing a slight decrease in share over Q3 of last year, big screens still accounted for almost three quarters of viewing time worldwide.
Advertising continues advances in streaming: Between this quarter and the last, ad impressions and ad attempts were up over 30 percent, a good sign for publishers and advertisers alike.
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