Deltatre, the world’s leading provider of streaming, digital, data, graphics and officiating products and services for media, entertainment and sport, has announced a series of key senior leadership moves that will enable it to extend its market leadership and impact in the Americas and Europe.
The news follows the recent appointment of Marc Watson as CEO, the successful acquisition and integration of Endeavor Streaming last year, and the June 2026 launch of Deltatre NEXUS – a first-of-its-kind product uniting live and on-demand video, editorial, data, ticketing, gamification and more into a single hybrid OTT and editorial experience across web, mobile and connected TV.
Marc Watson, CEO, Deltatre, said: “Since joining Deltatre, I have seen firsthand that the talent and technology here represent the very best in the industry. It is something that I knew even before joining, based on my experience as a client. Now, as we grow, we are sharpening our focus on client service, expanding our presence in the US and broadening our unique product and service offerings to meet the needs of clients of every size.”
The Executive Committee members with new and expanded roles include:
Gonçalo Luiz becomes Chief Technology Officer and now leads Deltatre’s product engineering, including roadmap delivery across all products.
Gilles Mas becomes Chief Operating Officer, taking company-wide responsibility for delivery, support, operations and project engineering.
Alex Gruber’s role as Chief Product Officer expands. In addition to Product, Gruber will take on responsibility for the Design organisation within Deltatre, covering all product and project design teams.
Neda Scrini becomes Chief People and Transformation Officer, expanding her existing People remit to include responsibility for driving large-scale business change programmes across Deltatre.
James Van Kralingen is promoted to SVP Group Strategy and joins the Executive Committee, leading global strategy, corporate development and M&A.
Peter Bellamy, Chief Revenue Officer, Deltatre, said: “Deltatre is already a major player in the Americas, and we’re fortunate to have NFL, MLB, NHL, UFC, MLS, NWSL, CONCACAF, Rogers, Bell Media, BritBox and many more in our client portfolio. As we grow, we’re adding two strategic roles that will ensure our existing and incoming partners all benefit from the attention, focus and quality of collaborative relationships we are known for.”
The Revenue team members with new and expanded roles include:
Chris Drake joins as SVP, Media and Entertainment, Americas, within the Revenue organisation, bringing extensive senior commercial leadership experience with clients and partners across media, entertainment and streaming technology. He will work alongside Alex Drosin, an OTT industry veteran with a proven track record of establishing and growing long-standing client partnerships with some of Deltatre’s highest-profile M&E clients. Together, they will deepen Deltatre’s engagement with broadcasters, telcos and media companies across the region.
Beau Decker becomes VP, Account Management, Americas, further strengthening in-market relationships and ensuring strong outcomes for Deltatre’s clients.
The wider ExCo remains in place, with the following leaders continuing in their roles: Deltatre’s Chief Revenue Officer, Peter Bellamy; General Counsel, Elena Cantello; Interim Chief Financial Officer, Matteo Blesio; and Christian Holzer, Chief Executive Officer of Sportec Solutions AG – a joint venture between Deltatre and the Bundesliga.
Further Background on Individuals Appointed to New Roles
Gonçalo Luiz: Before joining Deltatre, Gonçalo held senior technology and product leadership roles at Endeavor Streaming, Livestream, Photobox, Sportingbet and Impresa, among others.
Gilles Mas: Gilles most recently served as Deltatre’s Chief Technology and Delivery Officer and previously held two divisional President roles spanning the breadth of the company’s offering. Prior to Deltatre, he was Head of Digital at UEFA.
Alex Gruber: Alex joined from public safety software company Carbyne, having previously held product leadership roles at cloud communications company Vonage and healthtech company SigmaCare.
Neda Scrini: Before Deltatre, Neda served as CPO at Orgvue and spent more than eight years at Vodafone in senior People, Talent and HR strategy roles. Earlier in her career, she worked as a transformation consultant at Capgemini Invent, leading major transformation programmes. Scrini is a Chartered Member of the CIPD.
James Van Kralingen: Van Kralingen has played a key role in landmark transactions, including the sale of Massive Interactive to Deltatre in 2018 and Deltatre’s acquisition of Endeavor Streaming in 2025.
Chris Drake: Chris was previously Chief Revenue Officer at Wowza and, prior to that, SVP and Global Head of Sales and Revenue at Quickplay. He has also held senior roles at Verizon Media, Telestream, Comcast Technology Solutions, thePlatform and RealNetworks.
Beau Decker: Beau initially joined Deltatre as VP, Head of Strategy and Growth Services. Prior to this, he spent over nine years at Endeavor, where he built an audience development practice and scaled subscriber acquisition and retention for leading sports and media properties.
Visit https://www.deltatre.com
