Domo (Nasdaq: DOMO) has unveiled its 12th edition of Data Never Sleeps, offering a unique snapshot of how digital habits manifest minute by minute. The report reveals the world’s internet population has reached a record high of 5.52 billion people and highlights signs that AI may be challenging digital giants by introducing new forms of engagement. From streaming and shopping to the digital workplace, this year’s infographic captures the immense volume of data generated online every 60 seconds, offering insights into how technology continues to shape our daily lives.
“The phenomenal acceleration of generative AI over the past two years has dominated the digital conversation, and this year’s Data Never Sleeps shows how we’ve reached a new tipping point – AI is primed to dethrone competitive mainstays of the internet era,“ said Josh James, founder and CEO of Domo. “In the year ahead, we’ll be watching how this shift changes our broad range of digital activity, impacts the competitive landscape, and accelerates corporate investment in AI-ready data and tech.”
Key Highlights from Data Never Sleeps 12.0
AI Everywhere
AI is becoming a daily assistant for millions. Google searches dropped by 6 per cent, from 6.3 million every minute last year to 5.9 million in 2024, potentially signalling that generative AI chat offerings are encroaching on search’s territory. Siri answers more than 1 million questions every minute, while Google’s Gemini draws 8,574 visitors in the same timeframe, reflecting the growing role of AI in simplifying everyday tasks.
Entertainment Ebbs and Flows
Since 2021, the number of Netflix hours streamed has fallen by 19 per cent to 362,962 hours. However, platforms like TikTok and Snapchat are seeing explosive engagement. TikTok users upload 16,000 videos, while Snaps sent are up 37 per cent from 2022. Now, 138.9 million reels play across Facebook and Instagram every minute, underscoring the continued dominance of free digital entertainment.
This Era of Work
Collaboration tools continue to drive professional connections. Microsoft Teams records 229 million meeting minutes, Slack sees 1.04 million messages sent, and Zoom adds 288 downloads every minute.
Spending and Digital Delivery
Online shopping and delivery hit new heights. DoorDash diners place $126,763 in orders, and shoppers globally spent $43.6 million during Cyber Week every 60 seconds, reflecting the accelerating pace of digital commerce.
Security in Focus
With more data comes more risk. Every minute, 4,080 records are compromised in data breaches, highlighting the growing importance of cybersecurity and governance as digital activity intensifies.
Added James, “As AI accelerates, businesses need to make their data and technology ready to leverage its advantages with speed and confidence. Our annual report showcases how critical it is for businesses to start flexing its competitive power now.”
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